Marketing Advice & Reflections
Larger than Life image on our facebook timeline
If you have visited our facebook page recently you will have seen an image which is bigger than is actually permitted on facebook. What? Yes - read that again - it's bigger than the permitted maximum size of 843 x 403 pixels - but our image is 843 x 521 pixels... so how was it done?
Look again... it's not a single image.
Instead it is a highlighted gallery with one main image and then the thumbnails along the bottom of 7 more images - which when presented on the timeline look like a single image.
The inspiration (and the dimensions!) came from Jon Loomer's page - which is a great facebook marketing resource.
We started with a large image and then sliced and diced it in Photoshop - saving the individual elements as separate images. Then when the gallery is posted - and then highlighted - it comes together as seen.
There are a couple of issues - facebook adds 3 pixels of space between the top photo and the bottom photos, and between each of the bottom photos - hence the white grid - without the white grid only the bottom images would have white borders - the effect is so much more impressive if the whole image has the grid - the grid reinforces the illusion rather than weakening it. Of course a white background to the elements would have done the same thing, but you are still faced with the fact that you cannot get away from these separators.
Then - the images don0t work when viewed in the gallery itself - you only see the "parts" of the whole image - on their own a piece of a shoe doesn't say much.
And, finally, it doesn't work on mobile devices as the highlighted image simply doesn't display.
But is was fun - and we've had some great feedback!