Marketing Advice & Reflections
My Google Update Wish List
Just for fun - and to see what others are thinking - I thought I would start a wish list - something Google could use as a reminder of the things that we would like to see in the announcement.... and I'm starting it off with my number one wish:
#1 - A base ad group bid independent of devices. If there is no device bid adjustment then this is the bid which is applied. However, I would like the option to bid for devices against this base bid for mobiles, tablets and desktops - independently. In the end there might be no bids using the base bid - mobiles might be bidding at 50%, tablets at 75% and desktops at 150%... but this would allow me to take complete control of my devices.
So that's my wish... and now the floor is open.... what would YOU like Google to announce on the 22nd?