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Well Played, Andorra!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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on Tuesday, 19 May 2015 in Marketing

andorraSo what do you do if you are in charge of attracting tourism to a tiny country in the Pyrenees known for it's skiing... in the summer months?

This is the problem faced by the Andorran tourist board. Great in winter - empty in the summer.

Their brilliant solution? Host a show by the Cirque du Soleil and give away free tickets.

Free? Yes - free. Standing. If you want a seat you can buy a pack that includes your hotel... unless you live close to Andorra you're going to need a hotel - and, let's face it, not that many people live that close to Andorra.

It probably costs a lot to host the Cirque du Soleil for a month. But as toursim budgets go - this is probably going to net the region a significant surplus in their quietest time. Someting toursim budgets generally don't manage to do.

So to the person who developed this brilliant campaign - we salute you - you are a marketing genius!

Fancy a trip to Andorra? Go see the Cirque du Soleil for free!

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