Marketing Advice & Reflections
Funky Quirk on Image Ad Bulk Upload
I love the new bulk upload facility for image ads in Google AdWords - I really do.
But with the recent change from Destination to Final URL - there is a funky little quirk that caught me out and got my ads disapproved... here's what happened...
Let's suppose I have a page I want to use as my landing page - in this example I am using a case study page:
I always make sure that I check the page is active and rather than retype the url into the interface, I always copy and paste the complete url.
Then I add the display url... in this case simply using Europeanpritner.com/Remix....
But - and here's the problem... this automatically changes the Final url!!
If you don't spot this - and I didn't - then Google will check your url and return a 404 - and your ads are disapproved.
Frankly, I see no reason at all why adding the display url should affect an already inserted final url - but it does. and until Google fixes the issue (if they consider it worthy of fixing) I'm likely to get caught out again!
Can anyone suggest a good reason why a display url should automatically overwrite a final url field?