I got a new follower on Twitter this week.
Actually, I got a few, but there's one guy that has made an impact above and beyond the others. Here's the story....
Marketing Advice & Reflections
There are a number of ways to do this - its good to include sitelinks and location, call and social extensions, these are all part of the normal campaign set up and if you are not adding these as a matter of course, you should be. but these extensions aside, the ad copy you present is the most important feature of how you bait your hook.
Most blogs will tell you about using triggers - calls to action that induce the click include words such as Now, Today, Rush, Don't Miss, Claim, etc. all designed to encourage the reader to click on your ad.
How cool would it be to get a phone call from your marketing and know exactly which of your ads had triggered the call?
The answer is - very!
For some years now clients of ours in the US and UK have been able to use call tracking to monitor the telephone call s coming from their different advertising activities - online and offline.
Me : So why are you thinking of starting an online advertising campaign?
Potential New Client : To get more visits to my website.
Me : How many are you currently getting?
Potential New Client : About 100 a week.
Me : And how is that working for you?
Potential New Client : It's not - that's why I need more...
I don't know how close to deja-vu this might sound to some of you - but it's all too familiar to me.