There has been little flurry of activity online recently of people complaining the Google AdWords doesn't work, that it's a scam, and that Google have got us all hoodwinked into thinking that if you're in business you must be running an online advertising campaign.
The evidence for this seems to boil down to the same fundamental argument in most cases - "I've had so many dozens/hundreds/thousands of clicks to my website and not a single sale/form completion/phone call."
The conclusion? It's Google.
There is a saying... which I imagine is based on truth, although I have no personal experience... You can lead a horse to water, but you can 't make it drink.
The same is true of website visitors.
You can bring them to your website in droves, but you cannot make them buy from you. Or let me rephrase that. You can bring them to your website and then your website has to take over and convert them into paying customers. Bringing them to the page is not enough.