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Drink, You Beast, Drink

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 17 June 2015
in Google

adwords horseThere has been little flurry of activity online recently of people complaining the Google AdWords doesn't work, that it's a scam, and that Google have got us all hoodwinked into thinking that if you're in business you must be running an online advertising campaign.

The evidence for this seems to boil down to the same fundamental argument in most cases - "I've had so many dozens/hundreds/thousands of clicks to my website and not a single sale/form completion/phone call."

The conclusion? It's Google.

There is a saying... which I imagine is based on truth, although I have no personal experience... You can lead a horse to water, but you can 't make it drink.

The same is true of website visitors. 

You can bring them to your website in droves, but you cannot make them buy from you. Or let me rephrase that. You can bring them to your website and then your website has to take over and convert them into paying customers. Bringing them to the page is not enough.

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Keeping Up Appearances - or How Google Prefer to Count Conversion Costs

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 30 December 2014
in Google

I'm pretty good at math.

I can't do calculus or anything really complicated, but I consider myself to be one of those people that are "good with numbers". At the very least I know that $163.27 divided by 1 should be $163.27.

So I was understandably confused when Google reported that it was actually only $61.53....

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Zen and the Art of PPC Management

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 22 May 2014
in Google

Clutter.

It's what stops us from achieving our goals. Clutter on our desk. Clutter in our heads. And clutter in our PPC accounts.

When we take a step back from the day to day micro-management of ppc campaigns we can sometimes catch a glimpse of the bigger picture. The one where the fundamental principles shine through.

PPC management is simple and the secret is.....

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Optimizing Yourself into a Corner with Google AdWords

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 28 April 2014
in Google

So you start an AdWords campaign and you start to get traffic. You're doing all the things they tell you to do - you've got Google Analytics installed and you've got conversion reporting configured. You know exactly which keywords and ads are working and which are not - so now you can start really optimizing your account. How long will it take you to paint yourself into a corner?

If you're not careful - it could be quicker than you might think.

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Google Changes Conversion Reporting

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 05 February 2014
in Google

Sometimes the most innocuous of changes can have ripples that become surfing waves before you even realise.

Google have just released news of a change that is to be rolled out during February that will subtly change the way in which conversions are reported in Adwords.

Here are the bones of the changes:

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Not All AdWords Conversions Are Created Equal

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 29 May 2013
in Google

When we want to compare conversions we really should compare apples to apples. If we are measuring leads and inquiries as conversions alongside sales, it can sometimes be hard to get a clear picture of which conversions are triggered since AdWords groups them all together. And as we know, not all conversions are created equal.

Not a problem - we can segment - at least the system suggests we can - but anyone who has tried will know that at first sight the segmentation simply doesn't work.

So what to do...?

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Undermining Your Sense of Security

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 11 April 2013
in Google

So you've got your website all fired up, and you've set up your Google AdWords campaign. And your website is getting visitors.... yaaaay!

You've added Google Analytics and you've set up a couple of goals so that you can track how successful your marketing efforts are being.

So far so good. Or is it?

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It's Not About Clicks

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 01 April 2013
in Online

Me : So why are you thinking of starting an online advertising campaign?

Potential New Client : To get more visits to my website.

Me : How many are you currently getting?

Potential New Client : About 100 a week.

Me : And how is that working for you?

Potential New Client : It's not - that's why I need more...

I don't know how close to deja-vu this might sound to some of you - but it's all too familiar to me.

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