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The Bumpy Ride that is Rotate Evenly

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 24 February 2015
in Google

Last week I launched a small new campaign for a client.

Following best practices I added two ads to the campaign and set them to "Rotate Indefinitely: Show lower performing ads more evenly with higher performing ads and do not optimise".

There is a caveat below this option which states : "Not recommended for most advertisers" - but I like living on the edge.

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Why I Like Below the Fold Ads. And Why I Don't!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 12 May 2014
in Google

Below the fold... it's a term borrowed from newspaper advertising. When a broad sheet newspaper was folded in half and then stacked on a newsstand, you could only see the top half of the front page. Everything else was, well... below the fold.

The internet has borrowed this term to describe ads which are on the web page being browsed, but not visible unless the user scrolls down, and there has been a lot of talk over the past few months about whether Google should count an ad which is never seen as an impression. It's along the lines of trees falling in forests and no one hearing them....

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Google Changes Conversion Reporting

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 05 February 2014
in Google

Sometimes the most innocuous of changes can have ripples that become surfing waves before you even realise.

Google have just released news of a change that is to be rolled out during February that will subtly change the way in which conversions are reported in Adwords.

Here are the bones of the changes:

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Why Should I Advertise if I'm Already Top of Google?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 23 May 2013
in Google

It's a good question. After all, if I'm working hard to develop great content on my site, and that's getting me top spots in the organic results - and probably costing me quite a bit of money in writers and research, etc. - why pay again to run an ad alongside my organic link?

I'm simply wasting money, aren't I?

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It's Not About Clicks

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 01 April 2013
in Online

Me : So why are you thinking of starting an online advertising campaign?

Potential New Client : To get more visits to my website.

Me : How many are you currently getting?

Potential New Client : About 100 a week.

Me : And how is that working for you?

Potential New Client : It's not - that's why I need more...

I don't know how close to deja-vu this might sound to some of you - but it's all too familiar to me.

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