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Google Analytics and RLSA Campaigns

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 11 June 2015
in Google

google analytics for RLSAA few months ago I wrote a blog post about the frustration caused by the fact that remarketing lists generated in Google Analytics could not be used for RLSA campaigns.

Today, I am pleased to report that Google has now integrated Google Analytics lists with AdWords to the extent that they can now be used for RLSA campaigns. You see, you can get what you wish for.

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Call Extension Telephone Number Verification - the Next Hoop Google want me to Jump Through

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 16 April 2015
in Google

performing elephantStarting in June, Google are going to require telephone number verification for all numbers used in Call Extensions.

You can verify your numbers already, if you wish, but in June, if the numbers are still marked as "unverified" then the Call Extensions will be disapproved.

At the moment they are simply marked as "unverified" - an unsightly red mark on your campaigns and one which clients are (understandably) worried about. After all, anything that Google put in red on your account must be bad, right?

Well, yes and no. At the same time as they mark the number as unverified they also provide helpful guidelines to help you get verification. Helpful, possibly. But of the three options, a little like Goldilock's porridge, only one is "just right"... and even that one has some serious questions to answer.

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Simple Analytics Code Check

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 26 January 2014
in Google

If you've installed Google Analytics code on your site it's always good to know if it's working... If you have Chrome you can install the Google Tag Assistant extension - or you can wait a few hours and check if there have been any visits - but how would you like to know immediately if the code is working - especially if you need the code to be checking across sub-domains, for example?

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How Much Should I Worry About My Bounce Rate?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 26 September 2013
in Google

Bounce rate measures the percentage of people who leave your website having visited only one page. Basically, they arrive on your site and don't visit any other of your site's pages - they simply leave.

For many marketers, this is the number they focus on the most - after all, you want engagement - and someone who arrives at your site and then leaves hasn't engaged - or have they?

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"Similar to" Lists in AdWords Remarketing

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 27 August 2013
in Google

When you buy a book on Amazon you get a message - People who bought this book also bought these books... it's part of the up sell.

And when you select the "artist radio" on Spotify - basically the same thing is happening - Spotify know that people who listened to Bruce Springsteen also listened to Southside Johnny & the Asbury Jukes (showing my age....)

It's called profiling and it makes sense. Through our online interaction we are telling these companies what we like, and they are responding. In their interest? Of course. But also in ours.

Call Tracking Now Possible in Spain

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 05 August 2013
in Marketing

How cool would it be to get a phone call from your marketing and know exactly which of your ads had triggered the call?

The answer is - very!

For some years now clients of ours in the US and UK have been able to use call tracking to monitor the telephone call s coming from their different advertising activities - online and offline.

Undermining Your Sense of Security

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 11 April 2013
in Google

So you've got your website all fired up, and you've set up your Google AdWords campaign. And your website is getting visitors.... yaaaay!

You've added Google Analytics and you've set up a couple of goals so that you can track how successful your marketing efforts are being.

So far so good. Or is it?

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Undermining Your Sense of Security

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 11 April 2013
in Google

So you've got your website all fired up, and you've set up your Google AdWords campaign. And your website is getting visitors.... yaaaay!

You've added Google Analytics and you've set up a couple of goals so that you can track how successful your marketing efforts are being.

So far so good. Or is it?

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