unmarketing - Advent Blog - Marketing Reflections - Advent Communication | Advent Communication Live Support Chat

AdventBlog

Marketing Advice & Reflections

Subscribe to feed Viewing entries tagged unmarketing

Black Friday - It's Our Own Fault

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 23 November 2015
in Marketing

black fridaySomewhere... probably now happily retired, is the marketer who came up with the idea of Black Friday.

But what started out as a simple marketing idea has grown - as these things will, into an uncontrollable monster of a day for marketers.

Here's what you've got... one day. One day during which you slash your margins and hike up your ad spend to try and to beat your competitors to be the trader making the least money on every sale. He who makes the least wins. And the more of the less you make the better... somehow.

0 votes

What are you passionate about?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Saturday, 21 March 2015
in Marketing

I got a new follower on Twitter this week.

Actually, I got a few, but there's one guy that has made an impact above and beyond the others. Here's the story....

0 votes

Scott Stratten Ruined My Life

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 18 April 2013
in Marketing

I've just finished Scott Stratten's second book The Book of Business Awesome. An excellent read (or in my case a listen - I have it - along with his first book - Unmarketing - in the car) I can highly recommend it.

But I have to warn you - you will come out of the other side with a changed world view.

0 votes