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Call Extension Telephone Number Verification - the Next Hoop Google want me to Jump Through

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 16 April 2015
in Google

performing elephantStarting in June, Google are going to require telephone number verification for all numbers used in Call Extensions.

You can verify your numbers already, if you wish, but in June, if the numbers are still marked as "unverified" then the Call Extensions will be disapproved.

At the moment they are simply marked as "unverified" - an unsightly red mark on your campaigns and one which clients are (understandably) worried about. After all, anything that Google put in red on your account must be bad, right?

Well, yes and no. At the same time as they mark the number as unverified they also provide helpful guidelines to help you get verification. Helpful, possibly. But of the three options, a little like Goldilock's porridge, only one is "just right"... and even that one has some serious questions to answer.

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Call Tracking Now Possible in Spain

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 05 August 2013
in Marketing

How cool would it be to get a phone call from your marketing and know exactly which of your ads had triggered the call?

The answer is - very!

For some years now clients of ours in the US and UK have been able to use call tracking to monitor the telephone call s coming from their different advertising activities - online and offline.

Someone Hacked my AdWords!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 25 April 2013
in Google

We've seen this a lot recently. People suddenly see a phone number on their Google AdWords ads - and it's not their number.

The first reaction is usually "Someone hacked my AdWords account!" - In truth, you probably did it yourself.

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