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Funky Quirk on Image Ad Bulk Upload

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 27 July 2015
in Google

I love the new bulk upload facility for image ads in Google AdWords - I really do.

But with the recent change from Destination to Final URL - there is a funky little quirk that caught me out and got my ads disapproved... here's what happened...

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Is the Google Display Network just an Ugly Duckling?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 25 November 2014
in Google

Recently I've read a few articles about just how poor the Google Display Network works for advertisers.

Many of the writers question whether it should be used at all.

And, as if this is not bad enough, Google are testing a paid version of the web experience where the ads are pixelated, so your senses needn't be assaulted and offended by their gaudy messages.

But, just perhaps, the GDN is an Ugly Duckling - just waiting to be recognised as the swan it really is.

Let's wander back in time... before the internet. You wanted to find a plumber, you went to the yellow pages, or the classified ads section of your local newspaper. Today we call that Google search.

But there were lot's of other things you bought that you didn't want. Or need. You saw them in magazines, or on TV or heard about them on the radio. Maybe someone left a flyer in your mailbox, or sent you a letter (remember those?). Today we call that Google Display Network.

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Uploading Google Image Ads

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 30 July 2014
in Google

A couple of months ago Google AdWords introduced a drag and drop function for adding image ads to campaigns. I love it. It saves a lot of time on one of those functions that cannot be automated and must be done on a "one by one" basis.

They recently made a further improvement to this feature but I'm not quite as pleased with this one....

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Getting Better Visibilty for your Display Ads

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 27 November 2013
in Google

In the olden days... long before the internet... advertisers had a term for ads on the front page of a newspaper that would not be seen when the paper was on the newsstand or left on a table - below the fold.

Generally, if you were paying for a front page ad, you would pay less if your ad was to be positioned below the fold. Makes sense.

Online advertisers have borrowed this term to describe ads that are on a web page, but that are not visible to the user unless they scroll down to it.

If you are an advertiser you want your ad to be seen - obviously. And you are happy to pay for your ad to be seen. The model for this is CPM (Cost per Thousand Impressions). It differs from CPC (Cost per Click) in that you pay every time your ad appears 1,000 times on web pages. At least that's what we thought was the case.

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Google Image Ads Unleashed

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 16 May 2013
in Google

 

Ever spent an afternoon trying to get your Google ads artwork down to the 50kb maximum? And, how about trying to work the same artwork into a leaderboard format and a skyscraper? Sound familiar? Then you're in for a treat.

It's unclear when these recent changes to the supported specs for image ads on the Google Display Network were introduced, but they weren't there a couple of days ago on our accounts.

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