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Segmentation - and Why it Matters to You

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 19 August 2013
in Online

Go back in time... it's 1980 and you're working for an advertising agency on an account for a new line of high heeled women's shoes. They are classy - and expensive.

You've got some very cool photos and some awesome creative form your art department and they are ready to run out the color separations (remember those?)

They just need to you to tell them which titles you are booking.

Not All AdWords Conversions Are Created Equal

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 29 May 2013
in Google

When we want to compare conversions we really should compare apples to apples. If we are measuring leads and inquiries as conversions alongside sales, it can sometimes be hard to get a clear picture of which conversions are triggered since AdWords groups them all together. And as we know, not all conversions are created equal.

Not a problem - we can segment - at least the system suggests we can - but anyone who has tried will know that at first sight the segmentation simply doesn't work.

So what to do...?

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