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The (Almost) Silent Bombshell Canada Dropped on Google

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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on Saturday, 18 January 2014
in Google

One of our clients has a cancer facility. In Canada.

We have been running some effective remarketing campaigns for them for a couple of years based on a simple combination list of All Visitors less Converted Visitors - we have also been running an RLSA campaign and a campaign to the "Similar to" lists - pretty standard stuff.

Yesterday our lists got disapproved and closed. Not the ads, not the campaigns - the lists themselves. The messages on the campaigns referred to the fact that the lists could not be used.

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