keyword - Advent Blog - Marketing Reflections - Advent Communication | Advent Communication Live Support Chat

AdventBlog

Marketing Advice & Reflections

Subscribe to feed Viewing entries tagged keyword

Quality Score - the Red Herring in the Adwords Ocean

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Friday, 14 October 2016
in Google

adwords choicesI can just about remember my first Adwords campaign. It was for my own business and I was spending my own money.

In my opinion, this is the best way to learn the platform - there is no better motivation to learn the subtleties (and not so subtle pitfalls) than knowing that every wasted click is money straight out of your own pocket.

In fact, for everyone wondering how best to learn AdWords, I would always suggest they look to get some skin in the game.

Looking back, I now realise how green I was and how much money I probably wasted, but that is not the theme of today's article.

Instead, today, I am considering the way in which the KPI's change over time as your Adwords knowledge develops.

0 votes

The Bumpy Ride that is Rotate Evenly

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 24 February 2015
in Google

Last week I launched a small new campaign for a client.

Following best practices I added two ads to the campaign and set them to "Rotate Indefinitely: Show lower performing ads more evenly with higher performing ads and do not optimise".

There is a caveat below this option which states : "Not recommended for most advertisers" - but I like living on the edge.

0 votes

What's Wrong with Exact Match?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 19 August 2014
in Google

I've been quite happy over the past few months. I discovered that I could get most of the traffic I wanted with a minimal amount of fuss using Google's new Broad Match Modified (BMM) match type. I felt like Baby Bear from Goldilocks - BMM isn't too loose, nor is it too restrictive. It's just right!

And like a happy bear, I was gradually replacing most of my phrase match keywords with their BMM counterparts.

I had never really used broad match - that was like putting all my money on the desk and telling Google to just take what it wanted. So I ended up with basically two types of campaign. Those using BMM and those using exact match. I like exact match... not quite as much as I like BMM - but for different reasons - It's badass.

0 votes