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Spain Puts its Best Foot Forward - WTF??

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 01 February 2015
in Marketing

I love my adopted country.

And I love the fact that Spain is considered among the leading powers in the western World.

But I am also a marketer. And, moreover, an English marketer who has had to deal with a number of situations over the years where Spanish clients have been upset that I have prevented them from publishing or printing something that does not meet my English standards. With marketing you have to get things right.

Tags: marketing, spain
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Spanish Media Shoot Themselves in the Foot

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 23 December 2014
in Google

On the 16th December 2014 Google pulled their Google News service in Spain.

This was reported - albeit superficially - by the Spanish media in a way that seemed to suggest that this was somehow the callous corporate giant somehow snubbing the Spanish speaking world. That the arrogant Americans had "done it again"... but the truth is a little way from this interpretation.

What actually happened is that Spain shot itself in the foot. Big time. 

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