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Dumbing Down Google Analytics with Smart Goals

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 31 January 2016
in Google

google analytics smart goalsGoogle Analytics recently introduced Smart Goals.

Smart Goals are goals that Google themselves configure within your Analytics account to measure the activity of your best visitors. This is based on visitor behaviours such as the time they have spent on the site, the number of pages they have visited and an undoubtedly bewildering array of other signals that Google have doubtless determined to indicate desirable behaviour from their analysis of user data.

And, let's face it, Google have more data than... well, than anyone.

So these goals will be the best we can get, right? Nope. Not even close.

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Black Friday - It's Our Own Fault

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 23 November 2015
in Marketing

black fridaySomewhere... probably now happily retired, is the marketer who came up with the idea of Black Friday.

But what started out as a simple marketing idea has grown - as these things will, into an uncontrollable monster of a day for marketers.

Here's what you've got... one day. One day during which you slash your margins and hike up your ad spend to try and to beat your competitors to be the trader making the least money on every sale. He who makes the least wins. And the more of the less you make the better... somehow.

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The McWhopper Marketing Coup

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Friday, 28 August 2015
in Marketing

mcwhopperWell played Burger King.

In case you missed it, Burger King sent an open invitation to McDonalds to join forces on World Peace Day to put aside their differences and sell a combined burger - the McWhopper in a pop up restaurant that would combine elements of the two brands.

They even built a website to present the invitation. It's impressive...

... and McDonalds turned them down.

On the one hand this seems a shame. It would have been good to see them do this together. But on the other it seems like a very, very clever marketing move by Burger King.

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Well Played, Andorra!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 19 May 2015
in Marketing

andorraSo what do you do if you are in charge of attracting tourism to a tiny country in the Pyrenees known for it's skiing... in the summer months?

This is the problem faced by the Andorran tourist board. Great in winter - empty in the summer.

Their brilliant solution? Host a show by the Cirque du Soleil and give away free tickets.

Free? Yes - free. Standing. If you want a seat you can buy a pack that includes your hotel... unless you live close to Andorra you're going to need a hotel - and, let's face it, not that many people live that close to Andorra.

It probably costs a lot to host the Cirque du Soleil for a month. But as toursim budgets go - this is probably going to net the region a significant surplus in their quietest time. Someting toursim budgets generally don't manage to do.

So to the person who developed this brilliant campaign - we salute you - you are a marketing genius!

Fancy a trip to Andorra? Go see the Cirque du Soleil for free!

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What are you passionate about?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Saturday, 21 March 2015
in Marketing

I got a new follower on Twitter this week.

Actually, I got a few, but there's one guy that has made an impact above and beyond the others. Here's the story....

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Spain Puts its Best Foot Forward - WTF??

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 01 February 2015
in Marketing

I love my adopted country.

And I love the fact that Spain is considered among the leading powers in the western World.

But I am also a marketer. And, moreover, an English marketer who has had to deal with a number of situations over the years where Spanish clients have been upset that I have prevented them from publishing or printing something that does not meet my English standards. With marketing you have to get things right.

Tags: marketing, spain
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