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The McWhopper Marketing Coup

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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on Friday, 28 August 2015
in Marketing

mcwhopperWell played Burger King.

In case you missed it, Burger King sent an open invitation to McDonalds to join forces on World Peace Day to put aside their differences and sell a combined burger - the McWhopper in a pop up restaurant that would combine elements of the two brands.

They even built a website to present the invitation. It's impressive...

... and McDonalds turned them down.

On the one hand this seems a shame. It would have been good to see them do this together. But on the other it seems like a very, very clever marketing move by Burger King.

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