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Call Only Campaigns with Third Party Call Tracking

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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on Monday, 01 February 2016
in Google

call only campaignsWe have been experimenting with Call Only Campaigns in Google AdWords.

Call Only Campaigns are like regular search campaigns but they are only eligible to run on mobile phones. Basically, a user sees your ad, clicks on it and their phone app opens with your number pre-dialled.

And it doesn't matter where a user clicks. There is a Call Now button on the ads, but wherever they click, the result is the same - they are primed to place the call.

At this point we find many people panic. They simply weren't ready to place a call to your business. They were expecting to be redirected to your website and then have the opportunity to browse your offer, find out a little more about your company and then... maybe... give you a call.

Instead, most people simply drop their phone and wonder how they did that.... "Surely I didn't hit the Call Now button, or did I ??"

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