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Just How Human is Google's Algorithm?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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on Thursday, 19 May 2016
in Google

cpa bidding paralysisThere's a strange thing that sometimes happens with CPA bidding in Google AdWords.

Following a few days of fluctuation, the ad impressions drop to almost nothing.

There doesn't appear to be any change to the settings and the billing is OK - so what's going on?

In most cases it appears that Google's algorithm simply gets nervous - you might even say it panics!

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