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Quality Score - the Red Herring in the Adwords Ocean

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Friday, 14 October 2016
in Google

adwords choicesI can just about remember my first Adwords campaign. It was for my own business and I was spending my own money.

In my opinion, this is the best way to learn the platform - there is no better motivation to learn the subtleties (and not so subtle pitfalls) than knowing that every wasted click is money straight out of your own pocket.

In fact, for everyone wondering how best to learn AdWords, I would always suggest they look to get some skin in the game.

Looking back, I now realise how green I was and how much money I probably wasted, but that is not the theme of today's article.

Instead, today, I am considering the way in which the KPI's change over time as your Adwords knowledge develops.

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AdWords Quality Score - An Ongoing Conundrum

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 19 June 2016
in Google

adwords quality scoreWe all appreciate the importance of keyword Quality Score in AdWords. We know it is something we should be striving to improve with the aim of having 10/10 scores for all our main keywords.

But, whilst we understand the importance, in practice QS is still something of a mystery.

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