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Marketing Advice & Reflections

Steve Cameron

Steve Cameron is the Director Owner of Advent Communication.
With more than 25 years experience he has a deep understanding of the need to use marketing strategies to generate specific business goals.

Is Google’s Business Model Essentially Flawed?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 02 March 2015
in Google

I know… that reads like pure link bait.

It’s not.

It’s a serious question.

I’m not talking about everything Google does; they’re not the worlds richest company for nothing. I’m talking about the Google AdWords platform.

Here’s why I ask the question.

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The Bumpy Ride that is Rotate Evenly

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 24 February 2015
in Google

Last week I launched a small new campaign for a client.

Following best practices I added two ads to the campaign and set them to "Rotate Indefinitely: Show lower performing ads more evenly with higher performing ads and do not optimise".

There is a caveat below this option which states : "Not recommended for most advertisers" - but I like living on the edge.

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Lose Lose in 140 Characters or Less

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 10 February 2015
in twitter

In a world where we share and like almost anything on a whim, we forget that once we "put it out there" it may, like some strange new mutation, suddenly have a heartbeat, and then a whole life of its own which is out of our control like an unruly teenager.

@Cella_ was probably ill advised to post this tweet just a day before she started a new job at Jet Pizza "Ew I start this f*ck *ss job tomorrow" with a row of thumbs down..... Let's think for a moment why she might have tweeted this is the first place. Let's face it, working at a pizza joint is not a particularly glamorous job. I get that. Maybe she was putting the job down so as not to be thought as someone who might apsire to working on a pizza joint. Who knows. In any event, I'm sure she did not expect the reaction from the Jet Pizza manager.

 

 

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Spain Puts its Best Foot Forward - WTF??

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 01 February 2015
in Marketing

I love my adopted country.

And I love the fact that Spain is considered among the leading powers in the western World.

But I am also a marketer. And, moreover, an English marketer who has had to deal with a number of situations over the years where Spanish clients have been upset that I have prevented them from publishing or printing something that does not meet my English standards. With marketing you have to get things right.

Tags: marketing, spain
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Keeping Up Appearances - or How Google Prefer to Count Conversion Costs

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 30 December 2014
in Google

I'm pretty good at math.

I can't do calculus or anything really complicated, but I consider myself to be one of those people that are "good with numbers". At the very least I know that $163.27 divided by 1 should be $163.27.

So I was understandably confused when Google reported that it was actually only $61.53....

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