Steve Cameron - Page 10 - Advent Blog - Marketing Reflections - Advent Communication | Advent Communication Live Support Chat

AdventBlog

Marketing Advice & Reflections

Steve Cameron

Steve Cameron is the Director Owner of Advent Communication.
With more than 25 years experience he has a deep understanding of the need to use marketing strategies to generate specific business goals.

Censorship by any other name

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Friday, 16 May 2014
in Google

It must be frustrating to search for your own name on Google and find things you would rather not be in the public domain.

This is what happened to Mario Costejo González in Spain, when he discovered a newspaper article about his eviction in 1998 online.

Taking his complaint to the court, he has won the "right to be forgotten" online - and his complaint was not against the newspaper, but rather against Google.

The implications of this for the search giant are enormous - and the true scale of the issue is to be played out over the coming months.

0 votes

Why I Like Below the Fold Ads. And Why I Don't!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 12 May 2014
in Google

Below the fold... it's a term borrowed from newspaper advertising. When a broad sheet newspaper was folded in half and then stacked on a newsstand, you could only see the top half of the front page. Everything else was, well... below the fold.

The internet has borrowed this term to describe ads which are on the web page being browsed, but not visible unless the user scrolls down, and there has been a lot of talk over the past few months about whether Google should count an ad which is never seen as an impression. It's along the lines of trees falling in forests and no one hearing them....

0 votes

If Homer were an AdWords Manager

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 29 April 2014
in Google

When there is a problem that needs fixing - start your checks with the most likely cause. That's good advice in general - but even more so with Google AdWords.

More than once I have found myself delving deep into account structure and global settings to "fix" a problem only to have a Homer "D'Oh" moment... here are a few of mine, and in this show and tell post, I'd like to hear some of yours!

0 votes

Optimizing Yourself into a Corner with Google AdWords

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 28 April 2014
in Google

So you start an AdWords campaign and you start to get traffic. You're doing all the things they tell you to do - you've got Google Analytics installed and you've got conversion reporting configured. You know exactly which keywords and ads are working and which are not - so now you can start really optimizing your account. How long will it take you to paint yourself into a corner?

If you're not careful - it could be quicker than you might think.

0 votes

My Google Update Wish List

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 26 March 2014
in Google

Google have just made a big announcement about the big announcement they are going to make about AdWords on the 22nd April - and there are a bunch of predictions about what is likely to be included.

0 votes