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Paying Facebook for Website Clicks

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 28 June 2016
in facebook

facebook clicksUPDATED - AFTER RESPONSE FROM FACEBOOK - SEE BOTTOM OF POST

Caveat Emptor - Buyer Beware.

If you're buying clicks online it pays (literally) to make sure you know what you are buying.

And when it comes to facebook, I thought that I needed to pay most attention to those companies looking to sell me hundreds of devoted followers for pennies... but it turns out, I have to worry more about facebook themselves.

We recently launched a small campaign for a client using the "video" option rather than a photograph. It's an option facebook offer and it whilst it is more of an animated slideshow than a video, it seemed like a nice way to present the client's product range.

Alongside the text and images we chose to pay for "website clicks". And then we sat back to watch the traffic.

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Pay Attention Facebook!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 17 September 2013
in facebook

Sometimes I worry about facebook....

We have a couple of advertisers who have been finding it really (really!) difficult to advertise on the platform.

And yet others don't seem to have a problem at all.......

What Does facebook's new News Feed Mean for Pages?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 12 March 2013
in facebook

There have been a lot of comments around the blogosphere recently about the way in which facebook have been treating posts from brands (pages) in their follower's timelines.

There is a tricky algorithm that has given brands the feeling that their posts were being "throttled" to only appear to a fraction (10 - 15%) of followers.

facebook explained this in terms of how engaged the follower had been with the brand.

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facebook introduces graph search

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 16 January 2013
in facebook

Facebook has introduced the new graph search feature which is currently being rolled out to the US facebook users.

Essentially, graph search will make it easier to make sense of all the information (masses and masses of it) that you have access to through your friends on facebook. This is what facebook have to say about graph search - this is the important video - not the candy floss main video writ large at the top of the page:

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Larger than Life image on our facebook timeline

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 28 October 2012
in facebook

If you have visited our facebook page recently you will have seen an image which is bigger than is actually permitted on facebook. What? Yes - read that again - it's bigger than the permitted maximum size of 843 x 403 pixels - but our image is 843 x 521 pixels... so how was it done?

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