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Call Only Campaigns with Third Party Call Tracking

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 01 February 2016
in Google

call only campaignsWe have been experimenting with Call Only Campaigns in Google AdWords.

Call Only Campaigns are like regular search campaigns but they are only eligible to run on mobile phones. Basically, a user sees your ad, clicks on it and their phone app opens with your number pre-dialled.

And it doesn't matter where a user clicks. There is a Call Now button on the ads, but wherever they click, the result is the same - they are primed to place the call.

At this point we find many people panic. They simply weren't ready to place a call to your business. They were expecting to be redirected to your website and then have the opportunity to browse your offer, find out a little more about your company and then... maybe... give you a call.

Instead, most people simply drop their phone and wonder how they did that.... "Surely I didn't hit the Call Now button, or did I ??"

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Dumbing Down Google Analytics with Smart Goals

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 31 January 2016
in Google

google analytics smart goalsGoogle Analytics recently introduced Smart Goals.

Smart Goals are goals that Google themselves configure within your Analytics account to measure the activity of your best visitors. This is based on visitor behaviours such as the time they have spent on the site, the number of pages they have visited and an undoubtedly bewildering array of other signals that Google have doubtless determined to indicate desirable behaviour from their analysis of user data.

And, let's face it, Google have more data than... well, than anyone.

So these goals will be the best we can get, right? Nope. Not even close.

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The Google AdWords Difference

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 04 January 2016
in Google

adwords scamIf you spend any time at all on the Google AdWords Community Forum (I am a Top Contributor there, so I probably spend more time than most!) you will come across posts where AdWords is decried as a scam or a rip off. Cheating small businesses out of their hard earned marketing budgets whilst giving special treatment to the fat cats with the big budgets... yes, we see that a lot.

But this is actually a reflection of the major difference between Google AdWords and traditional advertising models.

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Funky Quirk on Image Ad Bulk Upload

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 27 July 2015
in Google

I love the new bulk upload facility for image ads in Google AdWords - I really do.

But with the recent change from Destination to Final URL - there is a funky little quirk that caught me out and got my ads disapproved... here's what happened...

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Drink, You Beast, Drink

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 17 June 2015
in Google

adwords horseThere has been little flurry of activity online recently of people complaining the Google AdWords doesn't work, that it's a scam, and that Google have got us all hoodwinked into thinking that if you're in business you must be running an online advertising campaign.

The evidence for this seems to boil down to the same fundamental argument in most cases - "I've had so many dozens/hundreds/thousands of clicks to my website and not a single sale/form completion/phone call."

The conclusion? It's Google.

There is a saying... which I imagine is based on truth, although I have no personal experience... You can lead a horse to water, but you can 't make it drink.

The same is true of website visitors. 

You can bring them to your website in droves, but you cannot make them buy from you. Or let me rephrase that. You can bring them to your website and then your website has to take over and convert them into paying customers. Bringing them to the page is not enough.

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