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Marketing Advice & Reflections

Casting a Wider Net with RLSA Campaigns

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 24 March 2015
in Google

rlsa adwordsThere has been some discussion online recently about how to use keyword match types within RLSA campaigns.

For those who are unfamiliar with RLSA campaigns, these are Google AdWords campaigns which target previous visitors to your site (the RL part - Remarketing Lists) when these people run new search queries (the SA - Search Ads).

For many PPC Managers there is an ingrained aversion to using Broad match keywords. and even for these RLSA campaigns many are reluctant to use anything looser than Broad Match Modified.

This, in my opinion, is an unfounded fear, and you will be doing yourself a disservice if you do not use very generic keywords in Broad Match type for your RLSA campaigns.... and here's why...

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Is Google’s Business Model Essentially Flawed?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 02 March 2015
in Google

I know… that reads like pure link bait.

It’s not.

It’s a serious question.

I’m not talking about everything Google does; they’re not the worlds richest company for nothing. I’m talking about the Google AdWords platform.

Here’s why I ask the question.

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The Bumpy Ride that is Rotate Evenly

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 24 February 2015
in Google

Last week I launched a small new campaign for a client.

Following best practices I added two ads to the campaign and set them to "Rotate Indefinitely: Show lower performing ads more evenly with higher performing ads and do not optimise".

There is a caveat below this option which states : "Not recommended for most advertisers" - but I like living on the edge.

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Keeping Up Appearances - or How Google Prefer to Count Conversion Costs

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 30 December 2014
in Google

I'm pretty good at math.

I can't do calculus or anything really complicated, but I consider myself to be one of those people that are "good with numbers". At the very least I know that $163.27 divided by 1 should be $163.27.

So I was understandably confused when Google reported that it was actually only $61.53....

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Spanish Media Shoot Themselves in the Foot

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 23 December 2014
in Google

On the 16th December 2014 Google pulled their Google News service in Spain.

This was reported - albeit superficially - by the Spanish media in a way that seemed to suggest that this was somehow the callous corporate giant somehow snubbing the Spanish speaking world. That the arrogant Americans had "done it again"... but the truth is a little way from this interpretation.

What actually happened is that Spain shot itself in the foot. Big time. 

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