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Don't Get Caught in the RLSA Trap

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 12 February 2014
in Google

Are you using your remarketing lists to target search (RLSA) - if you're not, you should be. It can be extremely effective.

But in light of recent site policy changes made by Google don't get caught in the same trap we fell into!

We have a client with a cancer clinic. It's a specific type of cancer that they treat, so our campaigns are highly targeted.

But, following Google's very sensible advice, our RLSA campaigns are not so restrictive - in fact, our RLSA campaigns uses the BMM keyword +cancer - after all, if someone has previously visited our page then we know the type of cancer they are interested in.

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Using AdWords Scripts to Create Engaging Ads

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 09 February 2014
in Google

One of the keys to a successful AdWords campaign is getting your ad noticed in the search results.

There are a number of ways to do this - its good to include sitelinks and location, call and social extensions, these are all part of the normal campaign set up and if you are not adding these as a matter of course, you should be. but these extensions aside, the ad copy you present is the most important feature of how you bait your hook.

Most blogs will tell you about using triggers - calls to action that induce the click include words such as Now, Today, Rush, Don't Miss, Claim, etc. all designed to encourage the reader to click on your ad.

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Google Changes Conversion Reporting

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 05 February 2014
in Google

Sometimes the most innocuous of changes can have ripples that become surfing waves before you even realise.

Google have just released news of a change that is to be rolled out during February that will subtly change the way in which conversions are reported in Adwords.

Here are the bones of the changes:

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Simple Analytics Code Check

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 26 January 2014
in Google

If you've installed Google Analytics code on your site it's always good to know if it's working... If you have Chrome you can install the Google Tag Assistant extension - or you can wait a few hours and check if there have been any visits - but how would you like to know immediately if the code is working - especially if you need the code to be checking across sub-domains, for example?

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The (Almost) Silent Bombshell Canada Dropped on Google

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Saturday, 18 January 2014
in Google

One of our clients has a cancer facility. In Canada.

We have been running some effective remarketing campaigns for them for a couple of years based on a simple combination list of All Visitors less Converted Visitors - we have also been running an RLSA campaign and a campaign to the "Similar to" lists - pretty standard stuff.

Yesterday our lists got disapproved and closed. Not the ads, not the campaigns - the lists themselves. The messages on the campaigns referred to the fact that the lists could not be used.

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