Take note: these are smart people. They are well educated and, well, let's just say they are as long on the tooth as I. And yet both were asking me to verify the emails they had received about having won some kind of cash prize in an online lottery (click on the image to see the entire letter).
Marketing Advice & Reflections
I like Billy Connolly. He's a funny man. He can also be offensive at times and enjoys a special breed of black humour. He also understands human nature as is reflected in this quote:
"The desire to be a politician should bar you for life from ever becoming one."
We should tell that to Jeb Bush, or Donald, and, perhaps to Guillermo Zapata. If you live anywhere but Spain you'll have never heard of Guillermo Zapata, but the news has been filled with nothing but details of his twitter account for the past week.
Go back in time... it's 1980 and you're working for an advertising agency on an account for a new line of high heeled women's shoes. They are classy - and expensive.
You've got some very cool photos and some awesome creative form your art department and they are ready to run out the color separations (remember those?)
They just need to you to tell them which titles you are booking.
Me : So why are you thinking of starting an online advertising campaign?
Potential New Client : To get more visits to my website.
Me : How many are you currently getting?
Potential New Client : About 100 a week.
Me : And how is that working for you?
Potential New Client : It's not - that's why I need more...
I don't know how close to deja-vu this might sound to some of you - but it's all too familiar to me.
The Institute of Directors have published this collection of online marketing reports as an overview to online marketing.
There are some very sensible points made and for those of you looking to move into the online marketplace in a more committed manner, it's a great resource.
Download your copy here: iod-guidemarketingonline.pdf