Advent Blog - Marketing Reflections - Page 3 - Advent Communication | Advent Communication Live Support Chat

AdventBlog

Marketing Advice & Reflections

Subscribe to feed Latest Entries

Call Only Campaigns with Third Party Call Tracking

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 01 February 2016
in Google

call only campaignsWe have been experimenting with Call Only Campaigns in Google AdWords.

Call Only Campaigns are like regular search campaigns but they are only eligible to run on mobile phones. Basically, a user sees your ad, clicks on it and their phone app opens with your number pre-dialled.

And it doesn't matter where a user clicks. There is a Call Now button on the ads, but wherever they click, the result is the same - they are primed to place the call.

At this point we find many people panic. They simply weren't ready to place a call to your business. They were expecting to be redirected to your website and then have the opportunity to browse your offer, find out a little more about your company and then... maybe... give you a call.

Instead, most people simply drop their phone and wonder how they did that.... "Surely I didn't hit the Call Now button, or did I ??"

0 votes

Dumbing Down Google Analytics with Smart Goals

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 31 January 2016
in Google

google analytics smart goalsGoogle Analytics recently introduced Smart Goals.

Smart Goals are goals that Google themselves configure within your Analytics account to measure the activity of your best visitors. This is based on visitor behaviours such as the time they have spent on the site, the number of pages they have visited and an undoubtedly bewildering array of other signals that Google have doubtless determined to indicate desirable behaviour from their analysis of user data.

And, let's face it, Google have more data than... well, than anyone.

So these goals will be the best we can get, right? Nope. Not even close.

0 votes

The Google AdWords Difference

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 04 January 2016
in Google

adwords scamIf you spend any time at all on the Google AdWords Community Forum (I am a Top Contributor there, so I probably spend more time than most!) you will come across posts where AdWords is decried as a scam or a rip off. Cheating small businesses out of their hard earned marketing budgets whilst giving special treatment to the fat cats with the big budgets... yes, we see that a lot.

But this is actually a reflection of the major difference between Google AdWords and traditional advertising models.

0 votes

Alfred Hitchcock Meets Twitter

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 15 December 2015
in twitter

evie profileRemember "The Birds"?

As a child I loved and hated that film. It scared me. It almost scarred me. 

Flocks of birds attacking people. Sounds innocent enough, really. But there were lots of them and they would peck you to death. In black and white.

Twitter's flock is growing by the day and I'm thankful, and sometimes a little surprised, to see how many people follow my occasional ramblings in 140 characters or less. And, as the gesture invites, I often follow people back. It seems like the polite thing to do. But I'm often wary of the people that have either no profile or a very limited one.

Last week I was followed by Evie Johnson. Evie describes herself as a Freelancer & Social Media Manager. But her last active tweet was back in June.

Tags: Untagged
0 votes

Black Friday - It's Our Own Fault

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 23 November 2015
in Marketing

black fridaySomewhere... probably now happily retired, is the marketer who came up with the idea of Black Friday.

But what started out as a simple marketing idea has grown - as these things will, into an uncontrollable monster of a day for marketers.

Here's what you've got... one day. One day during which you slash your margins and hike up your ad spend to try and to beat your competitors to be the trader making the least money on every sale. He who makes the least wins. And the more of the less you make the better... somehow.

0 votes