Take note: these are smart people. They are well educated and, well, let's just say they are as long on the tooth as I. And yet both were asking me to verify the emails they had received about having won some kind of cash prize in an online lottery (click on the image to see the entire letter).
Marketing Advice & Reflections
Well played Burger King.
In case you missed it, Burger King sent an open invitation to McDonalds to join forces on World Peace Day to put aside their differences and sell a combined burger - the McWhopper in a pop up restaurant that would combine elements of the two brands.
They even built a website to present the invitation. It's impressive...
... and McDonalds turned them down.
On the one hand this seems a shame. It would have been good to see them do this together. But on the other it seems like a very, very clever marketing move by Burger King.
I love the new bulk upload facility for image ads in Google AdWords - I really do.
But with the recent change from Destination to Final URL - there is a funky little quirk that caught me out and got my ads disapproved... here's what happened...
There has been little flurry of activity online recently of people complaining the Google AdWords doesn't work, that it's a scam, and that Google have got us all hoodwinked into thinking that if you're in business you must be running an online advertising campaign.
The evidence for this seems to boil down to the same fundamental argument in most cases - "I've had so many dozens/hundreds/thousands of clicks to my website and not a single sale/form completion/phone call."
The conclusion? It's Google.
There is a saying... which I imagine is based on truth, although I have no personal experience... You can lead a horse to water, but you can 't make it drink.
The same is true of website visitors.
You can bring them to your website in droves, but you cannot make them buy from you. Or let me rephrase that. You can bring them to your website and then your website has to take over and convert them into paying customers. Bringing them to the page is not enough.
I like Billy Connolly. He's a funny man. He can also be offensive at times and enjoys a special breed of black humour. He also understands human nature as is reflected in this quote:
"The desire to be a politician should bar you for life from ever becoming one."
We should tell that to Jeb Bush, or Donald, and, perhaps to Guillermo Zapata. If you live anywhere but Spain you'll have never heard of Guillermo Zapata, but the news has been filled with nothing but details of his twitter account for the past week.