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Google Analytics and RLSA Campaigns

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 11 June 2015
in Google

google analytics for RLSAA few months ago I wrote a blog post about the frustration caused by the fact that remarketing lists generated in Google Analytics could not be used for RLSA campaigns.

Today, I am pleased to report that Google has now integrated Google Analytics lists with AdWords to the extent that they can now be used for RLSA campaigns. You see, you can get what you wish for.

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Twitter Truth

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 26 May 2015
in twitter

twitter mistakeBack in February I wrote about @Cellla_ and @Robertwaple - a girl (Cellla) who sent out a tweet about the job she was about to start, and the pizza restaurant manager (Robert) who sacked her before she even started.

At the time I called it a Lose Lose in 140 Characters or less. 

Now that the dust has had time to settle it felt like the right time to go back and see what the aftermath looked like - and it's interesting.

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Well Played, Andorra!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 19 May 2015
in Marketing

andorraSo what do you do if you are in charge of attracting tourism to a tiny country in the Pyrenees known for it's skiing... in the summer months?

This is the problem faced by the Andorran tourist board. Great in winter - empty in the summer.

Their brilliant solution? Host a show by the Cirque du Soleil and give away free tickets.

Free? Yes - free. Standing. If you want a seat you can buy a pack that includes your hotel... unless you live close to Andorra you're going to need a hotel - and, let's face it, not that many people live that close to Andorra.

It probably costs a lot to host the Cirque du Soleil for a month. But as toursim budgets go - this is probably going to net the region a significant surplus in their quietest time. Someting toursim budgets generally don't manage to do.

So to the person who developed this brilliant campaign - we salute you - you are a marketing genius!

Fancy a trip to Andorra? Go see the Cirque du Soleil for free!

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Who Owns Your Google AdWords Account?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 14 May 2015
in Google

adwords account ownershipThere was a short debate on one of the forums I regularly visit this morning where several AdWords consultants and agencies were discussing client's "interference" in accounts.

One contributor suggestedf that clients should be given "read only" access to the AdWords interface. Another, that they should only be given a monthly report, and that no access be given to the AdWords account itself at all.

I was, not to put too fine a point on things, stunned. Actually, double stunned.

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Call Extension Telephone Number Verification - the Next Hoop Google want me to Jump Through

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 16 April 2015
in Google

performing elephantStarting in June, Google are going to require telephone number verification for all numbers used in Call Extensions.

You can verify your numbers already, if you wish, but in June, if the numbers are still marked as "unverified" then the Call Extensions will be disapproved.

At the moment they are simply marked as "unverified" - an unsightly red mark on your campaigns and one which clients are (understandably) worried about. After all, anything that Google put in red on your account must be bad, right?

Well, yes and no. At the same time as they mark the number as unverified they also provide helpful guidelines to help you get verification. Helpful, possibly. But of the three options, a little like Goldilock's porridge, only one is "just right"... and even that one has some serious questions to answer.

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