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Uploading Google Image Ads

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 30 July 2014
in Google

A couple of months ago Google AdWords introduced a drag and drop function for adding image ads to campaigns. I love it. It saves a lot of time on one of those functions that cannot be automated and must be done on a "one by one" basis.

They recently made a further improvement to this feature but I'm not quite as pleased with this one....

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Google Rolls Out Dynamic Sitelinks

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Friday, 25 July 2014
in Google

Google have just started sending out emails about the new dynamic sitelinks that are being rolled out globally.

Essentially, Google is going to add sitelinks to your ads unless you opt out. and these will replace your current sitelinks if the system deems that "their" sitleink is more appropriate than "yours".

As yet these have not shown up on any of our accounts (as far as we can tell") - but there are a couple of things that concern us.

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Geotargetting - Playing Hide and Seek with Google

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Friday, 06 June 2014
in Google

I'm lucky. Luckier than most. It takes me 5 minutes to drive from my house to my office.

I can stay in bed until the very last minute and still get to work on time.

And yet my office is 625 kilometres from my house.

OK - not completely true.... it's true that my house is a 5 minute drive from my office. And it is true that I stay in bed until the last possible moment most mornings.

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Zen and the Art of PPC Management

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 22 May 2014
in Google

Clutter.

It's what stops us from achieving our goals. Clutter on our desk. Clutter in our heads. And clutter in our PPC accounts.

When we take a step back from the day to day micro-management of ppc campaigns we can sometimes catch a glimpse of the bigger picture. The one where the fundamental principles shine through.

PPC management is simple and the secret is.....

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Censorship by any other name

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Friday, 16 May 2014
in Google

It must be frustrating to search for your own name on Google and find things you would rather not be in the public domain.

This is what happened to Mario Costejo González in Spain, when he discovered a newspaper article about his eviction in 1998 online.

Taking his complaint to the court, he has won the "right to be forgotten" online - and his complaint was not against the newspaper, but rather against Google.

The implications of this for the search giant are enormous - and the true scale of the issue is to be played out over the coming months.

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