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Why I Like Below the Fold Ads. And Why I Don't!

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 12 May 2014
in Google

Below the fold... it's a term borrowed from newspaper advertising. When a broad sheet newspaper was folded in half and then stacked on a newsstand, you could only see the top half of the front page. Everything else was, well... below the fold.

The internet has borrowed this term to describe ads which are on the web page being browsed, but not visible unless the user scrolls down, and there has been a lot of talk over the past few months about whether Google should count an ad which is never seen as an impression. It's along the lines of trees falling in forests and no one hearing them....

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If Homer were an AdWords Manager

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 29 April 2014
in Google

When there is a problem that needs fixing - start your checks with the most likely cause. That's good advice in general - but even more so with Google AdWords.

More than once I have found myself delving deep into account structure and global settings to "fix" a problem only to have a Homer "D'Oh" moment... here are a few of mine, and in this show and tell post, I'd like to hear some of yours!

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Optimizing Yourself into a Corner with Google AdWords

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 28 April 2014
in Google

So you start an AdWords campaign and you start to get traffic. You're doing all the things they tell you to do - you've got Google Analytics installed and you've got conversion reporting configured. You know exactly which keywords and ads are working and which are not - so now you can start really optimizing your account. How long will it take you to paint yourself into a corner?

If you're not careful - it could be quicker than you might think.

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My Google Update Wish List

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 26 March 2014
in Google

Google have just made a big announcement about the big announcement they are going to make about AdWords on the 22nd April - and there are a bunch of predictions about what is likely to be included.

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Location Extensions - the Secret Back Door

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Wednesday, 05 March 2014
in Google

Since the introduction of enhanced campaigns I have been frustrated by the apparent need to link a Google Places account to AdWords to get location extensions to appear.

Many of my smaller clients do not have a Google Places account. We stress the importance of this and most are happy to set it up - but this implies the inevitable wait for a verification code from Google... and this can cause a month or more delay.

But then, almost by chance, we discovered a secret doorway back to the way things used to be.... follow me.....

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