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AdWords Quality Score - An Ongoing Conundrum

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Sunday, 19 June 2016
in Google

adwords quality scoreWe all appreciate the importance of keyword Quality Score in AdWords. We know it is something we should be striving to improve with the aim of having 10/10 scores for all our main keywords.

But, whilst we understand the importance, in practice QS is still something of a mystery.

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Bid Adjustments by Device - Marketer's Prayers Answered

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 30 May 2016
in Google

bid adjustmentsA couple of years ago we were discussing bid adjustments by device on the weekly #ppcchat twitter tag, and I posted a screenshot to voice my frustration at the inability to split desktop and tablet traffic in my AdWords campaigns.

Others were equally frustrated by the inability to effectively target mobile only traffic - you had to implement a clumsy workaround which would reduce mobile traffic, but not eliminate it.

The solution seemed so simple - have a "base" bid and then allow all device types to have a bid adjustment - that you had to conclude that Google had simply decided that they knew best and that we were not going to able to filter our traffic the way we wanted to.

And then Google announced a change.

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Just How Human is Google's Algorithm?

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 19 May 2016
in Google

cpa bidding paralysisThere's a strange thing that sometimes happens with CPA bidding in Google AdWords.

Following a few days of fluctuation, the ad impressions drop to almost nothing.

There doesn't appear to be any change to the settings and the billing is OK - so what's going on?

In most cases it appears that Google's algorithm simply gets nervous - you might even say it panics!

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Now You See It - Now You Don't

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Thursday, 28 April 2016
in Google

hidden from viewImagine for a moment that you are buying ads in a magazine.

Full page, full colour ads. Nice. 

The salesman at the magazine tells you that you're getting a great deal. For only $10,000 dollars your ad is going to be in 150,000 magazines. You think that's a great price. You book the ad, give them your money and run back to your office to wait for the phone to start ringing off the hook.

But the results are less than spectacular, and you start to question why. So you get back in touch with the salesman. "How many magazines does my ad appear in?", you ask. "150,000," is the happy reply "but we actually only sell 50,000 of them, the rest we just recycle and pulp."

Would you be upset? You betcha.

Welcome to the Google AdWords display platform.

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PPC Management and Transparency

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 05 April 2016
in Google

adwords transparencyRecently I was asked whether or not I felt an agency should grant a client access to their AdWords account. I was somewhat baffled by the question.

The notion that an agency would consider not allowing a client access to their own AdWords account is, to me, absurd; but there are many agencies who neither grant access, nor run the account in their client's name.

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