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  • Seems Like Yesterday - Thanks Apple!

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    30 years ago today Apple launched the very first computer under the Macintosh brand.

    Having been along for the ride, we salute Apple, especially the memory of Steve Jobs and the vision of the Woz!

    Bring on the next 30.

    Ene 24 Etiquetas: apple computer, macintosh, macintosh
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  • Black Friday - It's Our Own Fault

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    black fridaySomewhere... probably now happily retired, is the marketer who came up with the idea of Black Friday.

    But what started out as a simple marketing idea has grown - as these things will, into an uncontrollable monster of a day for marketers.

    Here's what you've got... one day. One day during which you slash your margins and hike up your ad spend to try and to beat your competitors to be the trader making the least money on every sale. He who makes the least wins. And the more of the less you make the better... somehow.

    Nov 23 Etiquetas: black friday, marketing, unmarketing
  • The McWhopper Marketing Coup

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    mcwhopperWell played Burger King.

    In case you missed it, Burger King sent an open invitation to McDonalds to join forces on World Peace Day to put aside their differences and sell a combined burger - the McWhopper in a pop up restaurant that would combine elements of the two brands.

    They even built a website to present the invitation. It's impressive...

    ... and McDonalds turned them down.

    On the one hand this seems a shame. It would have been good to see them do this together. But on the other it seems like a very, very clever marketing move by Burger King.

    Ago 28 Etiquetas: burger king, marketing, mcdonalds, mcwhopper
  • Well Played, Andorra!

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    andorraSo what do you do if you are in charge of attracting tourism to a tiny country in the Pyrenees known for it's skiing... in the summer months?

    This is the problem faced by the Andorran tourist board. Great in winter - empty in the summer.

    Their brilliant solution? Host a show by the Cirque du Soleil and give away free tickets.

    Free? Yes - free. Standing. If you want a seat you can buy a pack that includes your hotel... unless you live close to Andorra you're going to need a hotel - and, let's face it, not that many people live that close to Andorra.

    It probably costs a lot to host the Cirque du Soleil for a month. But as toursim budgets go - this is probably going to net the region a significant surplus in their quietest time. Someting toursim budgets generally don't manage to do.

    So to the person who developed this brilliant campaign - we salute you - you are a marketing genius!

    Fancy a trip to Andorra? Go see the Cirque du Soleil for free!

  • What are you passionate about?

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    I got a new follower on Twitter this week.

    Actually, I got a few, but there's one guy that has made an impact above and beyond the others. Here's the story....

  • Spain Puts its Best Foot Forward - WTF??

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    I love my adopted country.

    And I love the fact that Spain is considered among the leading powers in the western World.

    But I am also a marketer. And, moreover, an English marketer who has had to deal with a number of situations over the years where Spanish clients have been upset that I have prevented them from publishing or printing something that does not meet my English standards. With marketing you have to get things right.

    Feb 01 Etiquetas: marketing, spain
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  • Why Do the Scammers Scam?

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    Google UK Award LetterOver the past month or so, two friends of mine have contacted me about emails they have received.

    Take note: these are smart people. They are well educated and, well, let's just say they are as long on the tooth as I. And yet both were asking me to verify the emails they had received about having won some kind of cash prize in an online lottery (click on the image to see the entire letter).

    Nov 03 Etiquetas: google, online fraud, scam, scammer
  • Who wants to be a Politician?

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    zapata-prensa--575x323I like Billy Connolly. He's a funny man. He can also be offensive at times and enjoys a special breed of black humour. He also understands human nature as is reflected in this quote:

    "The desire to be a politician should bar you for life from ever becoming one."

    We should tell that to Jeb Bush, or Donald, and, perhaps to Guillermo Zapata. If you live anywhere but Spain you'll have never heard of Guillermo Zapata, but the news has been filled with nothing but details of his twitter account for the past week.

  • Segmentation - and Why it Matters to You

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    Go back in time... it's 1980 and you're working for an advertising agency on an account for a new line of high heeled women's shoes. They are classy - and expensive.

    You've got some very cool photos and some awesome creative form your art department and they are ready to run out the color separations (remember those?)

    They just need to you to tell them which titles you are booking.

  • No Se Trata de los Clicks

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    Yo: Entonces, ¿por qué a pensado en empezar una campaña de publicidad online? 

    Posible Cliente : Para conseguir más visitas a mi página web.

    Yo : ¿Cuántas recibe por el momento? 

    Posible Cliente : Unos 100 a la semana.

    Yo : ¿Y que tal le funciona eso? 

    Posible Cliente : No funciona - por eso necesito más...

    No se lo que cerca que le sonará ésto a deja vu, pero a mí me suena muy familiar.

    Abr 01 Etiquetas: adwords, clicks, conversions, google, online
  • Instituto de Directores de Marketing Online

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    El Instituto de Directores a publicado la siguiente colección de reportajes de Marketing online como ejemplos.

    Se comentan puntos muy sensibles, los cuales, para aquellas personas que están pensando en transladarse al mercado online de forma más comprometida, ésto les puedeser ser un recurso muy útil. 

    Puede bajarse su copia aquí : iod-guidemarketingonline.pdf

    Jun 15 Etiquetas: Sin etiqueta
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  • Paying Facebook for Website Clicks

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    facebook clicksUPDATED - AFTER RESPONSE FROM FACEBOOK - SEE BOTTOM OF POST

    Caveat Emptor - Buyer Beware.

    If you're buying clicks online it pays (literally) to make sure you know what you are buying.

    And when it comes to facebook, I thought that I needed to pay most attention to those companies looking to sell me hundreds of devoted followers for pennies... but it turns out, I have to worry more about facebook themselves.

    We recently launched a small campaign for a client using the "video" option rather than a photograph. It's an option facebook offer and it whilst it is more of an animated slideshow than a video, it seemed like a nice way to present the client's product range.

    Alongside the text and images we chose to pay for "website clicks". And then we sat back to watch the traffic.

  • Pay Attention Facebook!

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    Sometimes I worry about facebook....

    We have a couple of advertisers who have been finding it really (really!) difficult to advertise on the platform.

    And yet others don't seem to have a problem at all.......

    Sep 17 Etiquetas: facebook, fbx, pay per click, ppc
  • What Does facebook's new News Feed Mean for Pages?

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    There have been a lot of comments around the blogosphere recently about the way in which facebook have been treating posts from brands (pages) in their follower's timelines.

    There is a tricky algorithm that has given brands the feeling that their posts were being "throttled" to only appear to a fraction (10 - 15%) of followers.

    facebook explained this in terms of how engaged the follower had been with the brand.

    Mar 12 Etiquetas: Sin etiqueta
  • Facebook introduce las búsquedas gráficas

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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     Facebook recientemente introdujo el nuevo carácter de búsqueda gráfica que a sido estrenado por los usuarios de Facebook en América.

     Básicamente, la nueva búsqueda gráfica, facilitará la compresión de toda la informatión ( que es muchísima) a la cual tiene acceso a través de amigos en Facebook. 

    Ésto es lo que dice Facebook de la búsqueda gráfica, con la información más importante :

    Ene 16 Etiquetas: Sin etiqueta
  • Una imágen más grande de lo permitido en timeline

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    Si a visitado recientemente nuestra  Página de facebook habrá visto que hemos subido una imágen  más grande de lo permitido. ¿Cómo? Pues si, y léalo de nuevo- es más grande que el máximo permitido de 843 x 403 pixels pero nuestra imágen es de 843 x 521 pixels... ¿Cómo lo hemos hecho? 

    Oct 28 Etiquetas: Sin etiqueta
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  • Alfred Hitchcock Meets Twitter

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    evie profileRemember "The Birds"?

    As a child I loved and hated that film. It scared me. It almost scarred me. 

    Flocks of birds attacking people. Sounds innocent enough, really. But there were lots of them and they would peck you to death. In black and white.

    Twitter's flock is growing by the day and I'm thankful, and sometimes a little surprised, to see how many people follow my occasional ramblings in 140 characters or less. And, as the gesture invites, I often follow people back. It seems like the polite thing to do. But I'm often wary of the people that have either no profile or a very limited one.

    Last week I was followed by Evie Johnson. Evie describes herself as a Freelancer & Social Media Manager. But her last active tweet was back in June.

    Dic 15 Etiquetas: Sin etiqueta
  • Twitter Truth

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    twitter mistakeBack in February I wrote about @Cellla_ and @Robertwaple - a girl (Cellla) who sent out a tweet about the job she was about to start, and the pizza restaurant manager (Robert) who sacked her before she even started.

    At the time I called it a Lose Lose in 140 Characters or less. 

    Now that the dust has had time to settle it felt like the right time to go back and see what the aftermath looked like - and it's interesting.

    May 26 Etiquetas: reputation management, twitter
  • Lose Lose in 140 Characters or Less

    Publicado por Steve Cameron
    Steve Cameron
    Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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    In a world where we share and like almost anything on a whim, we forget that once we "put it out there" it may, like some strange new mutation, suddenly have a heartbeat, and then a whole life of its own which is out of our control like an unruly teenager.

    @Cella_ was probably ill advised to post this tweet just a day before she started a new job at Jet Pizza "Ew I start this f*ck *ss job tomorrow" with a row of thumbs down..... Let's think for a moment why she might have tweeted this is the first place. Let's face it, working at a pizza joint is not a particularly glamorous job. I get that. Maybe she was putting the job down so as not to be thought as someone who might apsire to working on a pizza joint. Who knows. In any event, I'm sure she did not expect the reaction from the Jet Pizza manager.

     

     

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