analytics - El Blog de Advent - Reflexiones de Marketing - Advent Communication | Advent Communication Live Support Chat

AdventBlog

Marketing Advice & Reflections

Suscribirse al feed Ver entradas etiquetadas analytics

Google Analytics and RLSA Campaigns

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 11 Junio 2015
en Google

google analytics for RLSAA few months ago I wrote a blog post about the frustration caused by the fact that remarketing lists generated in Google Analytics could not be used for RLSA campaigns.

Today, I am pleased to report that Google has now integrated Google Analytics lists with AdWords to the extent that they can now be used for RLSA campaigns. You see, you can get what you wish for.

0 Votos

Call Extension Telephone Number Verification - the Next Hoop Google want me to Jump Through

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 16 Abril 2015
en Google

performing elephantStarting in June, Google are going to require telephone number verification for all numbers used in Call Extensions.

You can verify your numbers already, if you wish, but in June, if the numbers are still marked as "unverified" then the Call Extensions will be disapproved.

At the moment they are simply marked as "unverified" - an unsightly red mark on your campaigns and one which clients are (understandably) worried about. After all, anything that Google put in red on your account must be bad, right?

Well, yes and no. At the same time as they mark the number as unverified they also provide helpful guidelines to help you get verification. Helpful, possibly. But of the three options, a little like Goldilock's porridge, only one is "just right"... and even that one has some serious questions to answer.

0 Votos

Simple Analytics Code Check

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Domingo, 26 Enero 2014
en Google

If you've installed Google Analytics code on your site it's always good to know if it's working... If you have Chrome you can install the Google Tag Assistant extension - or you can wait a few hours and check if there have been any visits - but how would you like to know immediately if the code is working - especially if you need the code to be checking across sub-domains, for example?

0 Votos

¿Cuánto Debería Preocuparme Por Mi Tasa De Rebote?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 26 Septiembre 2013
en Google

La tasa de Rebote mide el porcentaje de personas que abandonan tu página web después de ver sólo una página.  Básicamente, llegan a tu página web y no visitan ninguna otra página, y se van.

Para muchas personas en marketing, éste es el número en el cual más se enfocan. Después de todo, necesitas interacción, y una persona que llega a tu página y seguidamente se va, no interacciona…¿o sí...?

0 Votos

"Lista Similar" en AdWords Remarketing

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 27 Agosto 2013
en Google

Cuando compras un libro en Amazon, a continuación te dice - "Los clientes que compraron este producto tambien compraron..." Todo es parte de la venta.   

Y cuando seleccionas la "Radio del Artista" en Spotify, lo mismo ocurre. Spotify sabe que las personas que escucharon a Bruce Springsteen también escucharon a Southside Johnny & the Asbury Jukes (esto muestra una idea de mi edad...) 

A esto se le llama la Creación de Perfil.  A través de nuestra interacción, informamos lo que nos gusta, y están respondiendo.  ¿En su interés? Por supuesto. Pero también en el nuestro. 

Seguimiento de Llamadas ya disponible en España

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 05 Agosto 2013
en Marketing

 

Estaría bien poder recibir una llamada gracias a tu marketing y saber exactamente qué anuncio motivó la llamada, ¿verdad? 

La resupuesta es -¡si, sería estupendo! 

Desde hace unos años, nuestros clientes en Estados Unidos y Reino Unido han podido usar el Call Tracking para controlar las llamadas telefónicas que recibían desde sus diferentes anuncios, tanto online como offline.  

Undermining Your Sense of Security

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 11 Abril 2013
en Google

So you've got your website all fired up, and you've set up your Google AdWords campaign. And your website is getting visitors.... yaaaay!

You've added Google Analytics and you've set up a couple of goals so that you can track how successful your marketing efforts are being.

So far so good. Or is it?

0 Votos

Undermining Your Sense of Security

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 11 Abril 2013
en Google

So you've got your website all fired up, and you've set up your Google AdWords campaign. And your website is getting visitors.... yaaaay!

You've added Google Analytics and you've set up a couple of goals so that you can track how successful your marketing efforts are being.

So far so good. Or is it?

0 Votos