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Black Friday - It's Our Own Fault

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Lunes, 23 Noviembre 2015
en Marketing

black fridaySomewhere... probably now happily retired, is the marketer who came up with the idea of Black Friday.

But what started out as a simple marketing idea has grown - as these things will, into an uncontrollable monster of a day for marketers.

Here's what you've got... one day. One day during which you slash your margins and hike up your ad spend to try and to beat your competitors to be the trader making the least money on every sale. He who makes the least wins. And the more of the less you make the better... somehow.

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What are you passionate about?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Sábado, 21 Marzo 2015
en Marketing

I got a new follower on Twitter this week.

Actually, I got a few, but there's one guy that has made an impact above and beyond the others. Here's the story....

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Scott Stratten Ruined My Life

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Jueves, 18 Abril 2013
en Marketing

I've just finished Scott Stratten's second book The Book of Business Awesome. An excellent read (or in my case a listen - I have it - along with his first book - Unmarketing - in the car) I can highly recommend it.

But I have to warn you - you will come out of the other side with a changed world view.

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