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Paying Facebook for Website Clicks

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 28 Junio 2016
en facebook

facebook clicksUPDATED - AFTER RESPONSE FROM FACEBOOK - SEE BOTTOM OF POST

Caveat Emptor - Buyer Beware.

If you're buying clicks online it pays (literally) to make sure you know what you are buying.

And when it comes to facebook, I thought that I needed to pay most attention to those companies looking to sell me hundreds of devoted followers for pennies... but it turns out, I have to worry more about facebook themselves.

We recently launched a small campaign for a client using the "video" option rather than a photograph. It's an option facebook offer and it whilst it is more of an animated slideshow than a video, it seemed like a nice way to present the client's product range.

Alongside the text and images we chose to pay for "website clicks". And then we sat back to watch the traffic.

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Well Played, Andorra!

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 19 Mayo 2015
en Marketing

andorraSo what do you do if you are in charge of attracting tourism to a tiny country in the Pyrenees known for it's skiing... in the summer months?

This is the problem faced by the Andorran tourist board. Great in winter - empty in the summer.

Their brilliant solution? Host a show by the Cirque du Soleil and give away free tickets.

Free? Yes - free. Standing. If you want a seat you can buy a pack that includes your hotel... unless you live close to Andorra you're going to need a hotel - and, let's face it, not that many people live that close to Andorra.

It probably costs a lot to host the Cirque du Soleil for a month. But as toursim budgets go - this is probably going to net the region a significant surplus in their quietest time. Someting toursim budgets generally don't manage to do.

So to the person who developed this brilliant campaign - we salute you - you are a marketing genius!

Fancy a trip to Andorra? Go see the Cirque du Soleil for free!

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¿Por Qué Debería Contratar Publicidad Si Ya Estoy Situado Primero En Google?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 23 Mayo 2013
en Google

Es una buena pregunta. Si trabajo mucho en crear buen contenido en mi página web, y eso me genera puestos altos en los resultados orgánicos, y me está costando probablemente bastante dinero en escritores, búsquedas, etc. ¿por qué debo pagar más para lanzar un anuncio al lado de mi link orgánico?  Estaría desperdiciando dinero ¿no? 

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