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The Bumpy Ride that is Rotate Evenly

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 24 Febrero 2015
en Google

Last week I launched a small new campaign for a client.

Following best practices I added two ads to the campaign and set them to "Rotate Indefinitely: Show lower performing ads more evenly with higher performing ads and do not optimise".

There is a caveat below this option which states : "Not recommended for most advertisers" - but I like living on the edge.

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So, How Much Should I Budget For This?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 11 Diciembre 2014
en Google

If there is one question that is always asked when speaking to a potential AdWords advertiser - it is this : How Much Should I Budget for This?

With traditional advertising things are clearer. Radio spots, and 20 seconds of TV space have a price. So do newspaper and magazine ads. They have a price and you know what you're buying... at least you think you do. You're buying a space in which to run your ad.

What you're not buying is any result. You hope to get a result. You expect to get a result. Experience tells you that you should get a result. But all you are actually buying is the space.

If the phone doesn't ring, that's a different problem - perhaps there was something wrong with the ad.

But with online advertising, and Google AdWords in particular, you are not paying for the space (in most cases - this actually isn't true of CPM bidding). Instead you are paying for the result - in this case a click through to your web page.

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Optimizing Yourself into a Corner with Google AdWords

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 28 Abril 2014
en Google

So you start an AdWords campaign and you start to get traffic. You're doing all the things they tell you to do - you've got Google Analytics installed and you've got conversion reporting configured. You know exactly which keywords and ads are working and which are not - so now you can start really optimizing your account. How long will it take you to paint yourself into a corner?

If you're not careful - it could be quicker than you might think.

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Simple Analytics Code Check

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Domingo, 26 Enero 2014
en Google

If you've installed Google Analytics code on your site it's always good to know if it's working... If you have Chrome you can install the Google Tag Assistant extension - or you can wait a few hours and check if there have been any visits - but how would you like to know immediately if the code is working - especially if you need the code to be checking across sub-domains, for example?

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Segmentation - and Why it Matters to You

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 19 Agosto 2013
en Online

Go back in time... it's 1980 and you're working for an advertising agency on an account for a new line of high heeled women's shoes. They are classy - and expensive.

You've got some very cool photos and some awesome creative form your art department and they are ready to run out the color separations (remember those?)

They just need to you to tell them which titles you are booking.

Seguimiento de Llamadas ya disponible en España

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 05 Agosto 2013
en Marketing

 

Estaría bien poder recibir una llamada gracias a tu marketing y saber exactamente qué anuncio motivó la llamada, ¿verdad? 

La resupuesta es -¡si, sería estupendo! 

Desde hace unos años, nuestros clientes en Estados Unidos y Reino Unido han podido usar el Call Tracking para controlar las llamadas telefónicas que recibían desde sus diferentes anuncios, tanto online como offline.  

¿Por Qué Debería Contratar Publicidad Si Ya Estoy Situado Primero En Google?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 23 Mayo 2013
en Google

Es una buena pregunta. Si trabajo mucho en crear buen contenido en mi página web, y eso me genera puestos altos en los resultados orgánicos, y me está costando probablemente bastante dinero en escritores, búsquedas, etc. ¿por qué debo pagar más para lanzar un anuncio al lado de mi link orgánico?  Estaría desperdiciando dinero ¿no? 

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