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Google Changes Conversion Reporting

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 05 Febrero 2014
en Google

Sometimes the most innocuous of changes can have ripples that become surfing waves before you even realise.

Google have just released news of a change that is to be rolled out during February that will subtly change the way in which conversions are reported in Adwords.

Here are the bones of the changes:

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Seguimiento de Llamadas ya disponible en España

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 05 Agosto 2013
en Marketing

 

Estaría bien poder recibir una llamada gracias a tu marketing y saber exactamente qué anuncio motivó la llamada, ¿verdad? 

La resupuesta es -¡si, sería estupendo! 

Desde hace unos años, nuestros clientes en Estados Unidos y Reino Unido han podido usar el Call Tracking para controlar las llamadas telefónicas que recibían desde sus diferentes anuncios, tanto online como offline.  

Not All AdWords Conversions Are Created Equal

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 29 Mayo 2013
en Google

When we want to compare conversions we really should compare apples to apples. If we are measuring leads and inquiries as conversions alongside sales, it can sometimes be hard to get a clear picture of which conversions are triggered since AdWords groups them all together. And as we know, not all conversions are created equal.

Not a problem - we can segment - at least the system suggests we can - but anyone who has tried will know that at first sight the segmentation simply doesn't work.

So what to do...?

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