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Another Google Tag Manager Shortcoming

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 10 Octubre 2014
en Google

Well, that's frustrating.

We have a client with whom we have been discussing RLSA - remarketing lists for search ads. For those who have not yet tried RLSA, we have found it very effective for some clients - being able to catch previous site visitors (people on our remarketing lists) if they initiate a new search on Google. Let's face it - we know they are, on the one hand, still in the market and on the other, presumably, given the fact that time has passed since their first visit, they are also more motivated to complete their conversion (purchase, sign up, contact request) than they were the first time around.

So we like RLSA.

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¿Son Tus Clientes Estúpidos?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 25 Julio 2013
en Google

Éste es un pequeño resumen de la sentencia del tribunal de apelación en Estados Unidos referente al uso de la marca registrada de la competencia como palabras clave en Google AdWords :

The purchase of a competitor's trademark as a trigger for advertising through Google's AdWords program was unlikely to create confusion on the part of consumers and thus did not give rise to a claim of trademark infringement through initial interest confusion, the U.S. Court of Appeals for the Tenth Circuit ruled July 16 (1-800 Contacts, Inc. v. Lens.com Inc., 10th Cir., No. 11-4114, 7/16/13). (Source: http://www.bna.com)

Puesto de manera simple, significa que está bien usar la marca registrada del comptidor para captar tus anuncios.  Tal como dice la política de Google, aún no puedes usar la marca registrada de tu competencia en el texto de tu anuncio, y eso tiene sentido, pero durante un tiempo hubo un cálido debate sobre la legalidad de marcas registradas como palabras clave.

Asi que vamos a hacer la pregunta de nuevo :  ¿Son tus clientes estúpidos?

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Search & Display - the Ying & Yang of PPC

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 19 Junio 2013
en Google

When was the last time you needed the dentist?

And - When was the last time you needed a locksmith?

And - What did you do in each case?

Both situations are "emergencies" - to a greater or lesser degree. And yet there are some very significant differences between the two and how this will affect the way in which businesses should approach online Pay Per Click (PPC) advertising.

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