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Google Analytics and RLSA Campaigns

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 11 Junio 2015
en Google

google analytics for RLSAA few months ago I wrote a blog post about the frustration caused by the fact that remarketing lists generated in Google Analytics could not be used for RLSA campaigns.

Today, I am pleased to report that Google has now integrated Google Analytics lists with AdWords to the extent that they can now be used for RLSA campaigns. You see, you can get what you wish for.

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Casting a Wider Net with RLSA Campaigns

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 24 Marzo 2015
en Google

rlsa adwordsThere has been some discussion online recently about how to use keyword match types within RLSA campaigns.

For those who are unfamiliar with RLSA campaigns, these are Google AdWords campaigns which target previous visitors to your site (the RL part - Remarketing Lists) when these people run new search queries (the SA - Search Ads).

For many PPC Managers there is an ingrained aversion to using Broad match keywords. and even for these RLSA campaigns many are reluctant to use anything looser than Broad Match Modified.

This, in my opinion, is an unfounded fear, and you will be doing yourself a disservice if you do not use very generic keywords in Broad Match type for your RLSA campaigns.... and here's why...

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Another Google Tag Manager Shortcoming

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 10 Octubre 2014
en Google

Well, that's frustrating.

We have a client with whom we have been discussing RLSA - remarketing lists for search ads. For those who have not yet tried RLSA, we have found it very effective for some clients - being able to catch previous site visitors (people on our remarketing lists) if they initiate a new search on Google. Let's face it - we know they are, on the one hand, still in the market and on the other, presumably, given the fact that time has passed since their first visit, they are also more motivated to complete their conversion (purchase, sign up, contact request) than they were the first time around.

So we like RLSA.

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No Caigas En La Trampa de RLSA

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 12 Febrero 2014
en Google

¿Usas tus listas de remarketing para anuncios de búsqueda (RLSA)? Si no lo estás haciendo, deberías.  Puede ser sumamente efectivo.  

Pero ojo con los recientes cambios a la política de Google, ¡no caigas en la misma trampa que nosotros! 

Tenemos un cliente que lleva una clinica para pacientes con un tipo específico de cancer, asi que nuestras campañas tienen un objetivo alto.  

Pero siguiendo las recomendaciones de Google, nuestras campañas RLSA no son tan limitados, de hecho, nuestra campaña RLSA usa el Modificador de Concordancia Amplia (BBM) + la palabra clave "cancer".  Al fin y al cabo, si alguien a visitado nuestra página entonces sabemos el tipo de cancer para el cual necesita información.  

 

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