remarketing - El Blog de Advent - Reflexiones de Marketing - Advent Communication | Advent Communication Live Support Chat

AdventBlog

Marketing Advice & Reflections

Suscribirse al feed Ver entradas etiquetadas remarketing

People Who Like Remarketing also Like Custom Affinity Audiences

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 18 Agosto 2016
en Google

custom affinityRemember how, when you buy something on Amazon they are always quick to tell you that people that bought that particular gadget, book, DVD or special gift, also bought these other vaguely (sometimes curiously remotely) similar items?

It's called the upsell. Whilst I've got you buying one thing, I'll sell you another.

I was reminded of this when looking at Custom Affinity Audiences which we are actively encouraging our clients to consider in their accounts. We're seeing some strong results, and the reason seems to be quite simple.

0 Votos

Google Analytics and RLSA Campaigns

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 11 Junio 2015
en Google

google analytics for RLSAA few months ago I wrote a blog post about the frustration caused by the fact that remarketing lists generated in Google Analytics could not be used for RLSA campaigns.

Today, I am pleased to report that Google has now integrated Google Analytics lists with AdWords to the extent that they can now be used for RLSA campaigns. You see, you can get what you wish for.

0 Votos

Casting a Wider Net with RLSA Campaigns

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 24 Marzo 2015
en Google

rlsa adwordsThere has been some discussion online recently about how to use keyword match types within RLSA campaigns.

For those who are unfamiliar with RLSA campaigns, these are Google AdWords campaigns which target previous visitors to your site (the RL part - Remarketing Lists) when these people run new search queries (the SA - Search Ads).

For many PPC Managers there is an ingrained aversion to using Broad match keywords. and even for these RLSA campaigns many are reluctant to use anything looser than Broad Match Modified.

This, in my opinion, is an unfounded fear, and you will be doing yourself a disservice if you do not use very generic keywords in Broad Match type for your RLSA campaigns.... and here's why...

0 Votos

Is the Google Display Network just an Ugly Duckling?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 25 Noviembre 2014
en Google

Recently I've read a few articles about just how poor the Google Display Network works for advertisers.

Many of the writers question whether it should be used at all.

And, as if this is not bad enough, Google are testing a paid version of the web experience where the ads are pixelated, so your senses needn't be assaulted and offended by their gaudy messages.

But, just perhaps, the GDN is an Ugly Duckling - just waiting to be recognised as the swan it really is.

Let's wander back in time... before the internet. You wanted to find a plumber, you went to the yellow pages, or the classified ads section of your local newspaper. Today we call that Google search.

But there were lot's of other things you bought that you didn't want. Or need. You saw them in magazines, or on TV or heard about them on the radio. Maybe someone left a flyer in your mailbox, or sent you a letter (remember those?). Today we call that Google Display Network.

0 Votos

Another Google Tag Manager Shortcoming

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 10 Octubre 2014
en Google

Well, that's frustrating.

We have a client with whom we have been discussing RLSA - remarketing lists for search ads. For those who have not yet tried RLSA, we have found it very effective for some clients - being able to catch previous site visitors (people on our remarketing lists) if they initiate a new search on Google. Let's face it - we know they are, on the one hand, still in the market and on the other, presumably, given the fact that time has passed since their first visit, they are also more motivated to complete their conversion (purchase, sign up, contact request) than they were the first time around.

So we like RLSA.

0 Votos

No Caigas En La Trampa de RLSA

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 12 Febrero 2014
en Google

¿Usas tus listas de remarketing para anuncios de búsqueda (RLSA)? Si no lo estás haciendo, deberías.  Puede ser sumamente efectivo.  

Pero ojo con los recientes cambios a la política de Google, ¡no caigas en la misma trampa que nosotros! 

Tenemos un cliente que lleva una clinica para pacientes con un tipo específico de cancer, asi que nuestras campañas tienen un objetivo alto.  

Pero siguiendo las recomendaciones de Google, nuestras campañas RLSA no son tan limitados, de hecho, nuestra campaña RLSA usa el Modificador de Concordancia Amplia (BBM) + la palabra clave "cancer".  Al fin y al cabo, si alguien a visitado nuestra página entonces sabemos el tipo de cancer para el cual necesita información.  

 

0 Votos

The (Almost) Silent Bombshell Canada Dropped on Google

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Sábado, 18 Enero 2014
en Google

One of our clients has a cancer facility. In Canada.

We have been running some effective remarketing campaigns for them for a couple of years based on a simple combination list of All Visitors less Converted Visitors - we have also been running an RLSA campaign and a campaign to the "Similar to" lists - pretty standard stuff.

Yesterday our lists got disapproved and closed. Not the ads, not the campaigns - the lists themselves. The messages on the campaigns referred to the fact that the lists could not be used.

0 Votos

RLSA - On the Corner of Search and Remarketing

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 29 Octubre 2013
en Google

As we build our remarketing lists, so we develop audiences to whom we can present our ads as they later surf their favorite pages.

We have previously referred to these ads as "the ads that follow you around" - we are all familiar with them, and they walk the thin line between welcome and stalking - often failing to stay on the right side of a searcher's sensibilities.

The advantage of remarketing campaigns is that we know that these people have previously visited our site - presumably they have an interest in our product or service. And if we have segmented our lists then we can target our campaigns effectively.

But there a couple of factors that take away from the effectiveness of remarketing.

0 Votos

¿Cuánto Debería Preocuparme Por Mi Tasa De Rebote?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 26 Septiembre 2013
en Google

La tasa de Rebote mide el porcentaje de personas que abandonan tu página web después de ver sólo una página.  Básicamente, llegan a tu página web y no visitan ninguna otra página, y se van.

Para muchas personas en marketing, éste es el número en el cual más se enfocan. Después de todo, necesitas interacción, y una persona que llega a tu página y seguidamente se va, no interacciona…¿o sí...?

0 Votos

"Lista Similar" en AdWords Remarketing

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 27 Agosto 2013
en Google

Cuando compras un libro en Amazon, a continuación te dice - "Los clientes que compraron este producto tambien compraron..." Todo es parte de la venta.   

Y cuando seleccionas la "Radio del Artista" en Spotify, lo mismo ocurre. Spotify sabe que las personas que escucharon a Bruce Springsteen también escucharon a Southside Johnny & the Asbury Jukes (esto muestra una idea de mi edad...) 

A esto se le llama la Creación de Perfil.  A través de nuestra interacción, informamos lo que nos gusta, y están respondiendo.  ¿En su interés? Por supuesto. Pero también en el nuestro. 

Remarketing - the Ads that Follow You Around

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 14 Junio 2013
en Google

Have you ever wondered how it is that sometimes, when you visit a website, their ads start to follow you around? The page you visited yesterday suddenly has an ad on one of your other favourite sites that you'd never seen before. Or did you just not notice before?

How did they know?

Well, it's called remarketing and a client recently referred to it as just that - the ads that follow you around.

0 Votos

Novedades Sobre Los Anuncios Visuales de Google

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 16 Mayo 2013
en Google

¿Alguna vez a pasado la tarde intentando reducir sus anuncios de Google al máximo de 50kb? ¿a probado cambiar el mismo arte final a formato apaisado o vertical? ¿Le suena ésto familiar? Entonces está de enhorabuena.

No está muy claro cuándo se introdujeron los recientes cambios a las características de los anuncios para Google Display Network, pero hace un par de días no estaban ahí. 

0 Votos

Creatividad Con El Remarketing De AdWords

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 07 Marzo 2013
en Google

No hay duda que el remarketing online puede ser muy efectivo a la hora de crear campañas fuertes dentro de plataformas como Google Adwrods. Pero con un poco de imaginación, hay otras maneras de poder mejorarlo aún más.  

Primero, repasemos cómo funciona remarketing.  Alguién visita su página web.  Un cookie es añadido en el ordenador del visitanre, el cual, en esencia, les vincula  (según lo que piensa Google ) a su página web.  

Cuando el visitante acceda a otras páginas (aunque no tengan nada que ver con las anteriores), Google les busca a través de éste cookie y les muestra sus anuncios. Èstos son "los anuncios que le siguen a todas partes" - usted visita una página y después los anuncios para ésa página empiezan a aparecer en todas aprtes... no es una coincidencia, se llama remarketing.  

Etiquetas: adwords, google, remarketing
0 Votos

Remarketing de Google

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 02 Agosto 2012
en Google

Bring visitors back to your site

Si hasta ahora a estado usando el remarketing de Google Adwords, entonces ya conocerá lo efectivo que puede llegar a ser. 

La clave está en la segmentación.  Lo más cerca que puedan llegar sus campañas a lo que busca el visitante, mejor.   

Para poder conseguir esto,  necesita tener  sus  listas de remarketing muy claras, incluyendo algunas  y  excluyendo otras para poder formar una combinación de  listas para su objetivo de visita. 

Etiquetas: adwords, google, remarketing
0 Votos