UPDATED - AFTER RESPONSE FROM FACEBOOK - SEE BOTTOM OF POST

Caveat Emptor - Buyer Beware.

If you're buying clicks online it pays (literally) to make sure you know what you are buying.

And when it comes to facebook, I thought that I needed to pay most attention to those companies looking to sell me hundreds of devoted followers for pennies... but it turns out, I have to worry more about facebook themselves.

We recently launched a small campaign for a client using the "video" option rather than a photograph. It's an option facebook offer and it whilst it is more of an animated slideshow than a video, it seemed like a nice way to present the client's product range.

Alongside the text and images we chose to pay for "website clicks". And then we sat back to watch the traffic.

Sometimes I worry about facebook....

We have a couple of advertisers who have been finding it really (really!) difficult to advertise on the platform.

And yet others don't seem to have a problem at all.......

There have been a lot of comments around the blogosphere recently about the way in which facebook have been treating posts from brands (pages) in their follower's timelines.

There is a tricky algorithm that has given brands the feeling that their posts were being "throttled" to only appear to a fraction (10 - 15%) of followers.

facebook explained this in terms of how engaged the follower had been with the brand.

 Facebook recientemente introdujo el nuevo carácter de búsqueda gráfica que a sido estrenado por los usuarios de Facebook en América.

 Básicamente, la nueva búsqueda gráfica, facilitará la compresión de toda la informatión ( que es muchísima) a la cual tiene acceso a través de amigos en Facebook. 

Ésto es lo que dice Facebook de la búsqueda gráfica, con la información más importante :

Si a visitado recientemente nuestra  Página de facebook habrá visto que hemos subido una imágen  más grande de lo permitido. ¿Cómo? Pues si, y léalo de nuevo- es más grande que el máximo permitido de 843 x 403 pixels pero nuestra imágen es de 843 x 521 pixels... ¿Cómo lo hemos hecho?