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Marketing Advice & Reflections

Uploading Google Image Ads

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 30 Julio 2014
en Google

A couple of months ago Google AdWords introduced a drag and drop function for adding image ads to campaigns. I love it. It saves a lot of time on one of those functions that cannot be automated and must be done on a "one by one" basis.

They recently made a further improvement to this feature but I'm not quite as pleased with this one....

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Google Rolls Out Dynamic Sitelinks

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 25 Julio 2014
en Google

Google have just started sending out emails about the new dynamic sitelinks that are being rolled out globally.

Essentially, Google is going to add sitelinks to your ads unless you opt out. and these will replace your current sitelinks if the system deems that "their" sitleink is more appropriate than "yours".

As yet these have not shown up on any of our accounts (as far as we can tell") - but there are a couple of things that concern us.

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Geotargetting - Playing Hide and Seek with Google

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 06 Junio 2014
en Google

I'm lucky. Luckier than most. It takes me 5 minutes to drive from my house to my office.

I can stay in bed until the very last minute and still get to work on time.

And yet my office is 625 kilometres from my house.

OK - not completely true.... it's true that my house is a 5 minute drive from my office. And it is true that I stay in bed until the last possible moment most mornings.

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Zen and the Art of PPC Management

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 22 Mayo 2014
en Google

Clutter.

It's what stops us from achieving our goals. Clutter on our desk. Clutter in our heads. And clutter in our PPC accounts.

When we take a step back from the day to day micro-management of ppc campaigns we can sometimes catch a glimpse of the bigger picture. The one where the fundamental principles shine through.

PPC management is simple and the secret is.....

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Llámalo Como Lo Llames, Es Censura

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 16 Mayo 2014
en Google

Debe ser frustrante buscar tu propio nombre en Google y encontrar información que preferirías que no fuese público.  

Ésto es lo que le pasó a  Mario Costejo González en España, cuando descubrió online un artículo de un periódico referente a su desahucio en 1998.

Llevó su queja a juicio, ganó "el derecho a ser olvidado" online, pero su queja no era hacia el periódico - sino hacia Google. 

La implicación de esto para el gigante buscador, y la verdadera escala del tema la sabremos en los próximos meses.  

Etiquetas: censorship, google
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