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Marketing Advice & Reflections

Why Do the Scammers Scam?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Martes, 03 Noviembre 2015
en Online

Google UK Award LetterOver the past month or so, two friends of mine have contacted me about emails they have received.

Take note: these are smart people. They are well educated and, well, let's just say they are as long on the tooth as I. And yet both were asking me to verify the emails they had received about having won some kind of cash prize in an online lottery (click on the image to see the entire letter).

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Who wants to be a Politician?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Miércoles, 17 Junio 2015
en Online

zapata-prensa--575x323I like Billy Connolly. He's a funny man. He can also be offensive at times and enjoys a special breed of black humour. He also understands human nature as is reflected in this quote:

"The desire to be a politician should bar you for life from ever becoming one."

We should tell that to Jeb Bush, or Donald, and, perhaps to Guillermo Zapata. If you live anywhere but Spain you'll have never heard of Guillermo Zapata, but the news has been filled with nothing but details of his twitter account for the past week.

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Segmentation - and Why it Matters to You

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Lunes, 19 Agosto 2013
en Online

Go back in time... it's 1980 and you're working for an advertising agency on an account for a new line of high heeled women's shoes. They are classy - and expensive.

You've got some very cool photos and some awesome creative form your art department and they are ready to run out the color separations (remember those?)

They just need to you to tell them which titles you are booking.

No Se Trata de los Clicks

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 01 Abril 2013
en Online

Yo: Entonces, ¿por qué a pensado en empezar una campaña de publicidad online? 

Posible Cliente : Para conseguir más visitas a mi página web.

Yo : ¿Cuántas recibe por el momento? 

Posible Cliente : Unos 100 a la semana.

Yo : ¿Y que tal le funciona eso? 

Posible Cliente : No funciona - por eso necesito más...

No se lo que cerca que le sonará ésto a deja vu, pero a mí me suena muy familiar.

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Instituto de Directores de Marketing Online

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Viernes, 15 Junio 2012
en Online

El Instituto de Directores a publicado la siguiente colección de reportajes de Marketing online como ejemplos.

Se comentan puntos muy sensibles, los cuales, para aquellas personas que están pensando en transladarse al mercado online de forma más comprometida, ésto les puedeser ser un recurso muy útil. 

Puede bajarse su copia aquí : iod-guidemarketingonline.pdf

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