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Google AdWords' Default Settings

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 10 Febrero 2017
en Google

adwords defaultsThis week we have taken over the management of a Google AdWords account that was floundering.

This is not something new... often, we are contacted after a small or medium business has taken the plunge into the inviting waters of ppc only to find that the water is deeper, colder and a lot murkier than it looked to be from the shore.

But this particular account led us to consider some fo the default settings in a new account set up. Some of them we have complained about before: why, for example, is the keyword quality score column not activated by default in the reports? Or why is auto-tagging "yes, please" not the default setting? but neither of these directly affect the costs of the advertising. The default setting double whammy we discuss today does...

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Who Wants to Fight Iron Mike?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 20 Enero 2017
en Google

mike tysonOne of the big selling points that Google give to potential AdWords advertisers is how their platform "levels the playing field" and allows small and medium businesses to compete with the big boys.

And this is true.

You can set up your ad campaign, select your keywords, set a bid and enter your credit card details and away you go... someone searches for "blue widgets" and your ad appears right next to the ad from Big Blue Widget Corporation. So, yes, you are competing with them and Google has levelled the playing field. Or have they?

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Quality Score - the Red Herring in the Adwords Ocean

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 14 Octubre 2016
en Google

adwords choicesI can just about remember my first Adwords campaign. It was for my own business and I was spending my own money.

In my opinion, this is the best way to learn the platform - there is no better motivation to learn the subtleties (and not so subtle pitfalls) than knowing that every wasted click is money straight out of your own pocket.

In fact, for everyone wondering how best to learn AdWords, I would always suggest they look to get some skin in the game.

Looking back, I now realise how green I was and how much money I probably wasted, but that is not the theme of today's article.

Instead, today, I am considering the way in which the KPI's change over time as your Adwords knowledge develops.

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People Who Like Remarketing also Like Custom Affinity Audiences

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 18 Agosto 2016
en Google

custom affinityRemember how, when you buy something on Amazon they are always quick to tell you that people that bought that particular gadget, book, DVD or special gift, also bought these other vaguely (sometimes curiously remotely) similar items?

It's called the upsell. Whilst I've got you buying one thing, I'll sell you another.

I was reminded of this when looking at Custom Affinity Audiences which we are actively encouraging our clients to consider in their accounts. We're seeing some strong results, and the reason seems to be quite simple.

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Paying Facebook for Website Clicks

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 28 Junio 2016
en facebook

facebook clicksUPDATED - AFTER RESPONSE FROM FACEBOOK - SEE BOTTOM OF POST

Caveat Emptor - Buyer Beware.

If you're buying clicks online it pays (literally) to make sure you know what you are buying.

And when it comes to facebook, I thought that I needed to pay most attention to those companies looking to sell me hundreds of devoted followers for pennies... but it turns out, I have to worry more about facebook themselves.

We recently launched a small campaign for a client using the "video" option rather than a photograph. It's an option facebook offer and it whilst it is more of an animated slideshow than a video, it seemed like a nice way to present the client's product range.

Alongside the text and images we chose to pay for "website clicks". And then we sat back to watch the traffic.

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