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PPC Management and Transparency

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Martes, 05 Abril 2016
en Google

adwords transparencyRecently I was asked whether or not I felt an agency should grant a client access to their AdWords account. I was somewhat baffled by the question.

The notion that an agency would consider not allowing a client access to their own AdWords account is, to me, absurd; but there are many agencies who neither grant access, nor run the account in their client's name.

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Call Only Campaigns with Third Party Call Tracking

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Lunes, 01 Febrero 2016
en Google

call only campaignsWe have been experimenting with Call Only Campaigns in Google AdWords.

Call Only Campaigns are like regular search campaigns but they are only eligible to run on mobile phones. Basically, a user sees your ad, clicks on it and their phone app opens with your number pre-dialled.

And it doesn't matter where a user clicks. There is a Call Now button on the ads, but wherever they click, the result is the same - they are primed to place the call.

At this point we find many people panic. They simply weren't ready to place a call to your business. They were expecting to be redirected to your website and then have the opportunity to browse your offer, find out a little more about your company and then... maybe... give you a call.

Instead, most people simply drop their phone and wonder how they did that.... "Surely I didn't hit the Call Now button, or did I ??"

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Dumbing Down Google Analytics with Smart Goals

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Domingo, 31 Enero 2016
en Google

google analytics smart goalsGoogle Analytics recently introduced Smart Goals.

Smart Goals are goals that Google themselves configure within your Analytics account to measure the activity of your best visitors. This is based on visitor behaviours such as the time they have spent on the site, the number of pages they have visited and an undoubtedly bewildering array of other signals that Google have doubtless determined to indicate desirable behaviour from their analysis of user data.

And, let's face it, Google have more data than... well, than anyone.

So these goals will be the best we can get, right? Nope. Not even close.

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The Google AdWords Difference

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Lunes, 04 Enero 2016
en Google

adwords scamIf you spend any time at all on the Google AdWords Community Forum (I am a Top Contributor there, so I probably spend more time than most!) you will come across posts where AdWords is decried as a scam or a rip off. Cheating small businesses out of their hard earned marketing budgets whilst giving special treatment to the fat cats with the big budgets... yes, we see that a lot.

But this is actually a reflection of the major difference between Google AdWords and traditional advertising models.

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Alfred Hitchcock Meets Twitter

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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en Martes, 15 Diciembre 2015
en twitter

evie profileRemember "The Birds"?

As a child I loved and hated that film. It scared me. It almost scarred me. 

Flocks of birds attacking people. Sounds innocent enough, really. But there were lots of them and they would peck you to death. In black and white.

Twitter's flock is growing by the day and I'm thankful, and sometimes a little surprised, to see how many people follow my occasional ramblings in 140 characters or less. And, as the gesture invites, I often follow people back. It seems like the polite thing to do. But I'm often wary of the people that have either no profile or a very limited one.

Last week I was followed by Evie Johnson. Evie describes herself as a Freelancer & Social Media Manager. But her last active tweet was back in June.

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