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What's Wrong with Exact Match?

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 19 Agosto 2014
en Google

I've been quite happy over the past few months. I discovered that I could get most of the traffic I wanted with a minimal amount of fuss using Google's new Broad Match Modified (BMM) match type. I felt like Baby Bear from Goldilocks - BMM isn't too loose, nor is it too restrictive. It's just right!

And like a happy bear, I was gradually replacing most of my phrase match keywords with their BMM counterparts.

I had never really used broad match - that was like putting all my money on the desk and telling Google to just take what it wanted. So I ended up with basically two types of campaign. Those using BMM and those using exact match. I like exact match... not quite as much as I like BMM - but for different reasons - It's badass.

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Uploading Google Image Ads

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 30 Julio 2014
en Google

A couple of months ago Google AdWords introduced a drag and drop function for adding image ads to campaigns. I love it. It saves a lot of time on one of those functions that cannot be automated and must be done on a "one by one" basis.

They recently made a further improvement to this feature but I'm not quite as pleased with this one....

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Google Rolls Out Dynamic Sitelinks

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 25 Julio 2014
en Google

Google have just started sending out emails about the new dynamic sitelinks that are being rolled out globally.

Essentially, Google is going to add sitelinks to your ads unless you opt out. and these will replace your current sitelinks if the system deems that "their" sitleink is more appropriate than "yours".

As yet these have not shown up on any of our accounts (as far as we can tell") - but there are a couple of things that concern us.

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Geotargetting - Playing Hide and Seek with Google

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 06 Junio 2014
en Google

I'm lucky. Luckier than most. It takes me 5 minutes to drive from my house to my office.

I can stay in bed until the very last minute and still get to work on time.

And yet my office is 625 kilometres from my house.

OK - not completely true.... it's true that my house is a 5 minute drive from my office. And it is true that I stay in bed until the last possible moment most mornings.

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Zen and the Art of PPC Management

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Jueves, 22 Mayo 2014
en Google

Clutter.

It's what stops us from achieving our goals. Clutter on our desk. Clutter in our heads. And clutter in our PPC accounts.

When we take a step back from the day to day micro-management of ppc campaigns we can sometimes catch a glimpse of the bigger picture. The one where the fundamental principles shine through.

PPC management is simple and the secret is.....

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