El Blog de Advent - Reflexiones de Marketing - COM_EASYBLOG_PAGE_NUMBER - Advent Communication | Advent Communication Live Support Chat

AdventBlog

Marketing Advice & Reflections

Suscribirse al feed Últimas entradas

Llámalo Como Lo Llames, Es Censura

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Viernes, 16 Mayo 2014
en Google

Debe ser frustrante buscar tu propio nombre en Google y encontrar información que preferirías que no fuese público.  

Ésto es lo que le pasó a  Mario Costejo González en España, cuando descubrió online un artículo de un periódico referente a su desahucio en 1998.

Llevó su queja a juicio, ganó "el derecho a ser olvidado" online, pero su queja no era hacia el periódico - sino hacia Google. 

La implicación de esto para el gigante buscador, y la verdadera escala del tema la sabremos en los próximos meses.  

Etiquetas: censorship, google
0 Votos

Why I Like Below the Fold Ads. And Why I Don't!

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 12 Mayo 2014
en Google

Below the fold... it's a term borrowed from newspaper advertising. When a broad sheet newspaper was folded in half and then stacked on a newsstand, you could only see the top half of the front page. Everything else was, well... below the fold.

The internet has borrowed this term to describe ads which are on the web page being browsed, but not visible unless the user scrolls down, and there has been a lot of talk over the past few months about whether Google should count an ad which is never seen as an impression. It's along the lines of trees falling in forests and no one hearing them....

0 Votos

If Homer were an AdWords Manager

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Martes, 29 Abril 2014
en Google

When there is a problem that needs fixing - start your checks with the most likely cause. That's good advice in general - but even more so with Google AdWords.

More than once I have found myself delving deep into account structure and global settings to "fix" a problem only to have a Homer "D'Oh" moment... here are a few of mine, and in this show and tell post, I'd like to hear some of yours!

0 Votos

Optimizing Yourself into a Corner with Google AdWords

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Lunes, 28 Abril 2014
en Google

So you start an AdWords campaign and you start to get traffic. You're doing all the things they tell you to do - you've got Google Analytics installed and you've got conversion reporting configured. You know exactly which keywords and ads are working and which are not - so now you can start really optimizing your account. How long will it take you to paint yourself into a corner?

If you're not careful - it could be quicker than you might think.

0 Votos

Mi Lista De Deseos Para La Actualización De Google

Publicado por Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
El Usuario no está conectado
en Miércoles, 26 Marzo 2014
en Google

Google a hecho una declaración sobre el gran anuncio que harán sobre AdWords el 22 de Abril, y ya hay varias predicciones sobre lo que probablemente incluirá.  

0 Votos