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Google Remarket Remarketing

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
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on Thursday, 02 August 2012 in Google

Bring visitors back to your site

If you have been using Google AdWords' remarketing facility then you'll know how effective it can be.

But the key is in the segmentation - the closer you can target your remarketing campaigns to the visitors actual needs the better.

To achieve this you needed to get very cute with your remarketing lists - including some lists and excluding others to build combination lists of targeted visitors.

No more! Google have introduced a fabulous improvement to remarketing with the introduction of url targeting. The principle is simple. Place one "master" code snippet on all your site pages and build a master list. Then use segments of that list based upon the urls on your site that a visitor reached.

So - you sell blue widgets and red widgets, each with their own web page - you can run one remarketing campaign for anyone who visited the blue widget page and another for anyone who visited the red widget page - or - run a single campaign to anyone who got to any of your widget pages - red or blue. Oh - and while your at it - why not exclude anyone who got to your purchase confirmation page - after all, you don't really need to advertise a product to someone who just bought - you can market to them in another way.

If you haven't experienced the power of remarketing - you should. It can be a very effective way of turning lost visitors into converted customers.


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